The mobile marketing advertising is a new concept of advertising, developed within few years all over the world. It is connected with the adverting through mobile phones as well as other movable equipments.

Mobile marketing advertising is misunderstood as similar to advertising through internet though it has greater impact than the later as it is largely aimed to be executed through mobile phones that have wide spread network than computers of any kind.

This type of advertising had emerged as fast growing medium of advertisement throughout the world though still its share in world advertising is only 1%. The concept of advertising through mobile phones is still not considered to be much reliable as the changing technologies in this sphere are not stable till now. Though mobile phones are going to stay for long but the emergence of various new technologies in this field like wifi hot spot based Smartphones, WiMax hot zone etc. are not going to make it stable. Even then the concept of mobile marketing advertisement has earned fame around the world that award functions are being arranged by several organizations for their better performance.

The manifold increase in the global use of mobile phones than other sources of information technology like televisions, computers and internet had attracted a large number of advertisers to this newly emerged concept. Most of the developed countries like Spain, France, and Japan etc. had experienced the diversion of major potion of advertisements to the mobile phone holders. With the growth of the concept of mobile marketing advertisement the response of the consumers had also grown to a great extent as they had started responding the advisement immediately on receipt. It has become the business of billions of dollars around the world which expected to multiple many times within few years.

The mobile marketing advertising has been developing a variety of types like Mobile Web Banners, Mobile Web Posters, SMS advertising, MMS advertising, mobile videos, full screen insertions, advertising between mobile games, audio advertisements when requested in response to the visual advertisements etc. Certain guidelines have been introduced by several associations relating to this advertising concept like Mobile Marketing Association, Interactive Advertising Bureau etc which are likely to be followed for the betterment of advertising services to the sponsors as well as the advertisers. But these guidelines are not likely to be upgraded as per the changes in the technologies in the mobile phones advertising.

The efficiency in the sphere of mobile marketing advertising can be judged through the responses of the mobile owners to these ads as advertisers are getting their cut at per view or per click from the owner of the products. The more effective the mobile marketing advertisement will be the more will get responses from the mobile owners and the more cut the advertiser will get. And the business of such advertisement is flourishing day by day.

Thus, the new concept of mobile marketing advertising has been increasing its impact effectively as a unique and easy media in the world of advertisement.