mobile seo

What is mobile SEO?

Posted by ingrid on February 10, 2012   |   Comments Off

What is mobile SEOThe web has become a huge tool in our everyday lives, allowing you staying on top of your news or the products around you. The experience all depends on what kind of search engine you use and the results you get. Almost 1 billion people in the world use smart phones, which makes the need to equip your website with mobile SEO important to be able to allow customers to access your website from a mobile device. SEO is having your website open for mobile devices to be allowed to see your site. All sites are only made for the computer desktop use but by equipping the mobile SEO, customers are allowed to navigate the website on their phones without any service interruptions and without having to use a computer.

For business owners, making sure their websites are compatible with mobile devices is a huge leap to success because almost 1 out of all 7 visits to a business’ site are done using a smart phone and statistics say that by 2014, more people will be using a mobile to find whatever business they are looking for. This trend will make it hard for a business that did not equip mobile SEO on their website to be accessed or found. Internet marketing is about being found anywhere in the world and making it easy for your customers to find what they are looking for without the hassle of having to ask around or use the yellow pages.

The Internet is designed to make individuals lives a lot simpler and to help business owners spread out without having to spend a large amount of money to advertise your products or services. The mobile crowd is growing day by day and more people are tending to use their mobile devices for many searches instead of having to use a regular desktop search. People are looking for an easier way to do everything, and a mobile device allows them to search for whatever they need to do whatever they want without having to do too much work. Simplicity comes from equipping websites with mobile SEO to make sure they reach a larger crowd. The procedure is done quickly and for a low cost of money very quickly with a skilled programmer.

People tend to use search engines for everything around them nowadays and being a part of that search network all depends if you include yourself in the new methods and advances in the technology being used. Having a smart phone is great for customers and business owners to connect without having to call each other to promote or order a product. Most of the customers that use mobile devices know exactly what they are looking for and therefore making their searches contain small phrases or in some situations, only one word, makes it easier for both parties.

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Why Mobile Marketing

Posted by ingrid on January 13, 2012   |   Comments Off

Why Mobile MarketingThese days conventional advertising and marketing methods are starting to diminish in their effectiveness. The reasons for this are many, but chief among them are simply time, and saturation. There was a time in America when people read two newspapers in a day — a morning paper and an evening paper. Those days are long gone and will never return as most people today simply do not have the time to read one paper, let alone two. The saturation issue speaks for itself, but for those with a need to delve further please understand this: Each year the business universities churn out thousands of marketing graduates who have been taught that they need to “rise above the clutter”. You can expect that their combined efforts will be as unrelenting as jungle’s drive to cover a patch of clear land, and you can expect to see more of what we already have a surplus of.

Mobile marketing succeeds because it overcomes the problematic issues of time and oversaturation. People bring their mobile devices with them wherever they go. Sooner or later, there will be downtime, and users program themselves to use these gaps in their busy schedules to “catch up” with life by interacting with their mobile devices. As an advertiser or marketer, this is the space you want to occupy. New mobile marketing trends will be driven by the expansion in the growth and use of mobile connected devices. At the present time more than five billion people in the world use mobile phones. This is a far higher figure than the number of personal computers connected to the Internet today. Only recently has the number of “smartphones” in use outpaced the number of so-called “feature phones”. Clearly, the time to enter the mobile marketing arena could never be more advantageous.

Many industry analysts believe that smartphones and other Internet connected mobile devices will soon supplant the personal computer as the dominant computing platform for all of humanity. Because of this the people who have a stake in the changing trends within the advertising industry cannot afford to ignore these important facts:

The United Nations administered International Telecommunications Union has disclosed that more than six trillion text messages were sent in the year 2010, and that by the end of 2012 more than 10 trillion text messages will likely be sent.

Mobile marketing is very simply an accepted marketing strategy in many parts of the world including those nations whose populations just happen to be the most affluent, such as Japan.

In the United States roughly 22% of all households are “mobile only”, which means that there are no phone company lines coming into the home. If you consider that there is no truly effective means to employ traditional telephone company phone lines for marketing purposes, this circumstance is a boon to early adopters.

The 7th Mass Media Takes Its Rightful Place

Mobile communications is now being considered by industry insiders as the world’s 7th “Mass Media” — the other six being: Print, Sound Recording, Film/Cinema, Radio, Television, and the Internet. Mass media is that form of expression which has the capacity to reach a mass audience, and most importantly, an audience that is comprised of people from all classes, and not just a certain elite class of user, and this more than anything else is why mobile marketing matters right now.

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Mobile Marketers

Posted by jose on December 29, 2011   |   Comments Off

Mobile MarketersIn order to stretch the reach of your company and business, you need to create different forms of marketing. In the last few years there have been an uptick in different kinds, including social and mobile based marketing. Mobile marketing is advertisement and information that reaches individuals via their cell phones and other mobile devices. This is an excellent way to increase your profit shares and bring in a larger bottom line. Although there are several different methods for creating mobile marketing, you may find some work better for you. Testing out the different forms of advertisement for your company is a good way to expand on the marketing you are currently performing.

To start, you are able to share your business information with individuals via a text message. Although some may find this annoying to receive a text message from a company, you are able to make it worth their wild. When an individual or client purchases a service or good from, generally you request a wide range of information, including their cell phone number. When requesting the number, make sure to ask if it is alright to send them text messages with updates and other special offers from your company. Some individuals are going to say yes to this, while others say no. Respect the answers to this, so the individuals you text message are not going to become upset when you message them. Over the mobile phone you are able to send special deals, available only through the text message code. This may be a percentage off a new purchase or an extra perk if they buy something from your company in a set amount of time. Performing this method of mobile marketing is a great way to increase business and show your long time clients you care about them, by giving them offers not available to other individuals.

With mobile devices it is possible to market to clients and other individuals via adds. Although you can’t just call or text adds to perfect strangers, it is possible to have the adds appear on their mobile phones, when then launch applications. These apps generally have adds attached to them, so you are able to target your specific demographic (such as a general age group, gender or race) and make sure the adds appear on applications most likely to be downloaded by these individuals. This ensure you are not wasting your marketing funds, as the adds are only visible to people who are most likely going to be interested in your service. This is a fantastic way to send out adds without the individuals thinking much of it. This is because the adds appear on the sides or tops of an application, and is not in the way of the content. Plus the adds rarely interrupt their application, so they do not become aggravated with the adds you are creating. As long as you focus on your target demographic, you are able to improve your overall market share thanks to mobile marketers.

 

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Mobile Marketing Industry

Posted by jose on November 28, 2011   |   Comments Off

Mobile Marketing Industry in its process of growth.What to Know About Mobile Marketing

The industry of the mobile web and mobile web marketing is growing way faster than many of us can keep up with. Many business owners feel uninformed, left behind, or otherwise lost when it concerns using any kind of mobile web platform for their business. It’s not an uncommon lament for small and medium sized business owners who want to tap into the potential of mobile marketing, not to know where to start, what methods to use, or how to effectively implement mobile marketing strategies. Even many businesses who have begun to use mobile platforms have only done so in very limited ways, wanting to keep up with not only the demands of technology, but realizing that more and more people are shopping, searching, and buying from a hand-held device. The mobile marketing industry is indeed an enormous opportunity to catch buyers, consumers and shoppers at moments that can optimize conversion rates, both online and offline. So where does a business start with mobile marketing?

The Basics of Going Mobile

One of the first things to start with is a mobile website, or at the very least, a website that is accessible to mobile devices. Many businesses create mobile websites that are separate from their desktop view, because as the mobile web develops rapidly, this is really the way to go, in order to prevent a desktop site that is merely mobile web accessible, from becoming antiquated in a short period of time.

Hiring a mobile web developer is one option, if there are a lot of applications and graphics that must be downsized and reconfigured. However, Google offers a free, simple and fast way to get your website on the mobile web, and accessible to mobile web users and consumers. From Google Sites, you can create a simple mobile landing page from one of their business templates. Cool features include location maps, a “click-to-call” feature for local businesses, a tool for adding mobile images, custom template options, and more. It is important to give your mobile URL a different one than your desktop site, such as m.mywebsite.com, or mobile.mywebsite.com.

Another feature that is offered by Google and other mobile website development tools are various mobile buttons, such as the “click-to-call” just mentioned. However, one of the most useful buttons for mobile websites is the social button, which allows users to share your website on Facebook, Youtube, Twitter, etc – with the touch of a button. This is crucial for making your site truly mobile friendly, and it offers countless opportunities for branding, marketing, and even free advertising – let your website visitors, consumers and customers do your advertising for you by “liking” your site on Facebook. The best part is, this type of mobile web advertising is free.

Paid Mobile Marketing Methods

There are many, many ways to market your business on the mobile web. To name just a few of some of the most well-known methods:

  • SMS (Text) marketing and text clubs
  • mobile social media marketing
  • mobile coupons, which can be formatted or distributed in multiple ways
  • QR codes
  • mobile email (which is sometimes used in combination with digital coupons)

These are just a handful of ways businesses, retailers and professional services can create a direct line to their target markets at the time of purchase or purchase decision. No business can ask for a more optimal time to reach a consumer.

The mobile web offers real time marketing solutions that open up a huge potential for improved business-to-consumer or seller-to-buyer relationships and brand loyalty. If a customer knows that whenever he or she needs a product your business sells, that there will usually be an applicable digital coupon waiting in their inbox, both loyalty and conversion rates will be maximized. And that’s just one of dozens of ways the mobile web and mobile marketing can help your business grow.

Don’t be afraid of the mobile marketing industry – it’s actually a lot simpler than you may think, and it can be a goldmine of opportunity if smart strategies are developed and executed.

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Mobile Internet Marketing

Posted by jose on November 17, 2011   |   Comments Off

What Makes Mobile Web Marketing Different?

Mobile internet marketing strategies for businesses, corporations and companies are still being explored as technology develops, new methods are expanded upon, and options for business websites on a mobile platform continue to emerge. The biggest difference in the mobile web, and the web for desktops, boils down to bandwidth, screen size and resolution. This requires simplifying, streamlining or downsizing web pages, content and graphics for optimized experience on mobile handsets.

Optimizing Websites for Mobile Marketing

While it should be noted that all the typical rules of SEO and search engine marketing still apply to the mobile web, websites can be changed and/or marketed on the mobile web in a few ways.

The easiest way is simply to rely upon something like Opera Mini, a mobile web browser, to “shrink” the website into viewing compatibility on a given mobile device. The website isn’t changed; the browser simply enables mobile viewing, which has been modified in layout on the desktop site to lend itself to this kind of mobile change. While this is extremely simple; requiring minimal change or effort, there are some cons to it. For instance, because the layout and design of the website is reformatted and/or adjusted according to various resolutions or browsers, there is still a lot of content that is being downloaded that will potentially not be seen, and/or take a long time to download. Simply allowing the browser to determine how the website fits the screen does not, in the strictest sense, make the website as mobile-friendly as it should be.

A more common option is to build a separate website strictly for mobile web usage. This allows for streamlined content, enhanced user interface and interactive experience, and faster download times. As the mobile web increases to develop, and as more users gravitate to the use of mobile web on a regular basis, mobile websites will become more and more important. Sites that are left to simply allow the browser to downsize the resolution will seem antiquated.

A mobile website also presents the ability to adjust to a front end mobile application or site API in the future, should this be part of future mobile internet marketing strategy. More and more brands are developing full mobile APIs for product management and mobile transactions.

To write, develop and market an API, or a mobile application developed for a mobile device specifically, is an extremely popular and growing mobile marketing tool. The brand mobile app is installed permanently on the user’s phone. APIs have been developed with brilliant user interfaces from companies like Amazon, Ebay, Facebook and other social media, and plenty of other consumer ecommerce or retail sites. The downside to this method is choosing which device to write the API for. Any choice – whether the iPhone, Blackberry, Android, etc – is to market to only a fraction of users. Ideally, companies could write an API for all major smartphone devices, but realistically, resources are limited, even for the largest of companies, who may develop two different mobile apps at most. However, the act of downloading an API or mobile app by a consumer is a much more positive act – than simply bookmarking a mobile site.

Why Mobile Internet Marketing is Important

According to BRC/Google Online Retail Monitor, the rate at which mobile web consumers conducted searches for mobile retailers increased 35%. However, according to the same source, actual mobile purchases have slowed, suggesting that bargain hunting, product, service and retailer price comparisons are behind most of this increase. This makes it all the more important for merchants, retailers, marketing and sales departments to develop plans for mobile internet marketing. As the above figures suggest, increased mobile web searches for retail products without equal increase in mobile purchases directly reflects the nature of competition. Those who are not a part of mobile internet marketing at all will be left behind to watch their competitors rake in the profits.

For guidance and strategy planning in mobile internet marketing, contact us today – we’ll use our expertise to help you develop and implement mobile internet marketing that fits your brand.

 

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Mobile Web SEO

Posted by ingridm on November 4, 2011   |   Comments Off

Advertising on the web is one of the most effective ways to get exposure of a website. Businesses and individuals advertise their website in order to get traffic. With this traffic they will be able to get more customers, get more viewers and improve whatever results they seek to achieve. This process is known as search engine optimization. With search engine optimization, website owners will have a way of getting their site to the top of the search engines and therefore getting as much exposure as possible. Listing a website online is usually aimed at people using a PC or laptop. However due to recent technological trends people are now able to access the internet on a mobile device such as a cell phone, iPhone, iPad and smartphone. With these new devices, mobile web SEO has become one of the standard ways of gaining internet search engine exposure.

When using mobile SEO there are some things that a website owner must take into account. First they need to understand that mobile web user requirements operate differently from non mobile devices. When participating in mobile web SEO, it is important to know that mobile devices aren’t structured like PC’s and laptops. The mobile devices are often used for different reasons and for different tasks than computers. Since users are often using one hand to type information on a small keypad while being in the middle of another task it is important to make sure that you content can be found quickly and easily.

Mobile SEO has some key differences to PC and laptop search engines. As a result there are some parameters that website owners keep in mind to make their site exposure prevalent. First in order maximize the effectiveness of a website and gain the maximum amount of exposure, a website owner will have to use keywords with few characters. With computers it is always good to have keywords that expand up to 40 characters. When it comes to using mobile SEO a site owner will need to narrow it down to 15 keywords so that people can locate the site more quickly. Location is another parameter to go by in mobile SEO.

It is very important to make sure that the site is easily accessible in a convenient location that is quick to find. The location is much more important with mobile devices than it is with computers. Another factor is the browsers and with mobile devices they are varied. Having a website that can be found on multiple browsers will always be the most beneficial way to go. On mobile devices the content is very mediocre so when using mobile SEO you will need to make sure that the quality of your site is clear, concise and easy to navigate.

Mobile SEO is yet another way to get a website found but a site owner will need to make sure that their site is of the highest quality so that this form of SEO can be the most effective. Due to the fact that the internet is being accessed on mobile devices more often, it is imperative and very valuable to have a site that is easily accessible and provides quality information quickly for users.

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Mobile Marketing Agency

Posted by jose on November 2, 2011   |   Comments Off

Being able to market a business is one of the most important tasks that any business can do. In order to keep current and get future customers, a business will need to continually market their products and services. Most businesses market their offerings to the population themselves and often do quite well. However there are some that need some help. Whenever a business wants to outsource their marketing they will often use a marketing agency. A marketing agency is a company that provides marketing services for their clients. These types of companies are paid by the business to perform all of the marketing tasks for them.

One of the newest and most sought after marketing agencies is a mobile marketing agency. A mobile marketing agency is a type of marketing agency that specializes in mobile marketing. These agencies specialize in offering services such as text message, twitter and email marketing campaigns. These are some of the newest and more innovative marketing methods nowadays. With a mobile marketing agency a business can have an outside service provider assist them in reaching customers. If used properly these marketing agencies can be a great addition to a company and provide very valuable services to a company seeking to expand and improve their marketing efforts.

When using a mobile marketing agency there are some benefits that a company will likely receive. First they will receive expertise. By using a mobile marketing agency, businesses will have a service provider that will have a vast amount of knowledge regarding proper methods and techniques to get more customers. Since businesses won’t always have the most knowledge on how to best retain and get more customers, a mobile marketing agency will provide them with a reliable entity to use the most effective mobile marketing methods to be more successful. Another benefit of a mobile marketing agency is they can save a company money. Instead of paying thousands to millions of dollars on advertising, a business can just pay a smaller fee and have the mobile marketing agency take care of their mobile marketing campaign. The other benefit is convenience. Since companies may not have much time to devote to marketing their offerings, a mobile marketing company will be able to perform the campaign and therefore allow the business to focus on their other important operations.

Mobile marketing companies provide some key services. They first send out marketing messages to current and prospective customers via text messages. In this process the agency will send a brief message to people’s cell phones. When a person is by their cell phone they will hear a sound and the message will appear and be read. This provides quick and direct way of reaching customers. The next service provided is to send emails on mobile phones. Many people now access and read their emails on their cell phones and therefore they will likely be able to get a quick message that is direct no matter where they are. By using a mobile marketing agency a business will have yet another option to use for their marketing efforts.

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Mobile Website Design

Posted by jose on October 11, 2011   |   Comments Off

The cellphone industry has grown dramatically within the past decade, especially in just the past couple of years. This is primarily due to the ever-growing demand for smart phones that continues to grow each month. With today’s technology, many of the things that people could only do on a computer; they can now do on their mobile phones.

Not only are mobile phone companies cashing in on this terrific demand, but many other businesses are benefiting from it, as well. Effective marketing is essential to any business today; and when businesses use mobile website design as part of their marketing strategies, it can boost their business’s financial security.

Businesses must make sure that their mobile websites are not only user-friendly, but they must ensure that the sites will attract a broad customer base, as well. They need to make sure that their mobile website design will stand out against all of their competitors.

The first thing they must do when creating a mobile website is to design an attractive landing page. Once they have accomplished this, they then need to make use of the many advertising networks available to help bring traffic to their landing page, using their cellphones.

The terrific thing about this is that businesses can get paid every time consumers click on an advertisement that directs them to their site, using their mobile phones. When catering to mobile phone users, businesses must make sure that users are accessing their landing page by way of their cellphones.

It cannot be stressed enough that landing pages should be user-friendly and easy to understand. Otherwise, traffic may slow, and the business may lose possible customers to their competition. The best strategy, when catering to mobile phone users, is to make use of short forms rather than long forms.

People, who use cellphones to access websites, often do not have the patience to fill out extremely long forms on their phones. Businesses need to make their forms as short as they can so that they do not lose any possible customers. They can achieve this by only requiring the most basic, essential information on the forms.

Another fantastic thing about mobile websites is that they load much quicker that traditional websites. Traditional websites can take much longer to load than mobile websites, as there is a lot of information for them to load. Since mobile websites are smaller and simpler than websites meant for computers, they load extremely quickly.

Mobile website design is fully versatile and can offer a vast array of useful features to attract a large consumer base. This benefit helps to make mobile websites far superior to traditional websites. One useful feature, that every business should include in their mobile website, is a button for people to click on that will give them contact information for their business.

In conclusion, since more and more consumers are choosing to purchase products online from their mobile phones, all businesses should take full advantage of Mobile Commerce to sell their products. Mobile Commerce helps businesses catch the attention of a broad consumer base, and they can easily and quickly make the profits they want.

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Mobile Phone Search Engine

Posted by jose on October 11, 2011   |   Comments Off

Mobile Phone Search Engine has changed the way we search information on internet. Till few years back we were solely dependent on the desktop to search facts and data. Then came the age of laptops, net books, and it became possible to retrieve the desired information anywhere – you just needed a place to sit and open your device, connect it to the internet and start searching. With the advent of search engine on mobile phones, scenario has been completely changed. Now you can perform searches while you are on the move.
Mobile Phone Search Engine has transformed your mobile phone into an online search tool. Now information on any topic is easily available. Searching information on mobile phone is very simple. Even school going children can do it efficiently. Millions of people across the globe are benefiting from it in daily life now. You need to select one option from available following two:

1) Text messaging services

2) Search engine on your mobile

Mobile search is an ever improving branch of information retrieval services and it is based on the convergence of mobile phones and other mobile devices. Search engine facility allows mobile phone users to get required content and data while on the move. Almost all the mobile service providers are offering news, mobile question and answer services and directory search to their subscribers.

More and more people are using search facilities on their mobile phones. Even advertising world has taken notice of the process of this shift from PC to mobile phones. Many content providers have introduced specialized content for mobile users. Number of mobile users who use mobile content is increasing very fast all over the world, especially in the United States, China and India.

It is believed that more than 6.5 billion dollars will be spending on mobile advertising by 2012. To tap the every growing mobile market and huge revenue potential, Google and Microsoft have evolved specialized mobile software such as Android and Windows Mobile. They are giving tough competition to Nokia’s age old Symbian software. According to a Google estimates there are more than 2 billion mobile handsets with data access facility.

Mobile search is inherently different from search on the personal computer. People search information on a mobile device mostly when they are commuting. So they prefer to search specific information like – weather reports, stock information, sports and general news etc. They mostly don’t search research topics on the mobile phone. That’s why most of the internet service providers have come-up with such specific information for their subscribers on a reasonable subscription charges.

Everything is not positive about searches performed on mobile phones. They have very small screens as compared to personal computer. So consumer behavior and search patterns are remarkably different. Search engine giants are trying to understand the challenges before mobile internet search engine and working hard to deliver the best searching facility to mobile consumer. Whoever wins this battle will get access to huge revenue stream in the coming days.

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Mobile Seo Best Practices

Posted by ingridm on September 21, 2011   |   Comments Off

Mobile devices create a major demand for online resources as webmasters scramble to fill it. A whole new segment of the online world called the mobile web, has opened the doors to new opportunities to businesses and other organizations. Mobile developers now face the challenge of creating usable and appealing content that mobile users can find by using mobile search engine sites.

As the mobile web evolves, attracting traffic and getting found concern businesses much like it does on the traditional web. This focus has led to a mobile branch of the science of search engine optimization (SEO) to drive online traffic to a website. More traffic usually means more revenue and satisfied customers, so mobile SEO benefits everyone. To help website owners improve their efforts to harness the mobile web, here are some best practices of mobile SEO.

Focus on Keywords

Mobile users normally do not search the Internet the same way as desktop users, so an effort to use Google Webmaster tools to identify keywords used to find the site will help web developers optimize content for them. Additionally, Google AdWords and its keyword tool can help focus mobile advertising on appropriately selected keywords. The mobile web works alongside the traditional web, but webmasters must understand that successful mobile keywords may be different from the keywords that brought success on the stationary web.

Leverage the clout of traditional domains

Rather than building a website based on a subdomain such as m.subdomain.com, developers should consider using a subfolder like subdomain.com/mobile instead. The subfolder site will inherit clout from the established domain while the subdomain will have to start building its credibility from scratch.

Build relevant link equity

Mobile searches look at the links inside website content to help rank them. Work to build incoming links from other mobile websites and sites that deal with mobile web to build relevance to the world of mobile web users.

Understand mobile search engines

These tips have alluded to one fact that every mobile webmaster should understand: mobile search engines work differently than standard search engines. For example, mobile searches use fewer characters, are often location-critical, deal with multiple, non-standardize platforms and prefer content optimized for mobile browsers.

Create a mobile sitemap

Designers should always create and submit a sitemap for their mobile websites. This will achieve results similar to those of standard sitemaps by telling the search engines what content to index.

Maintain compatibility

The whole purpose of the mobile web is to furnish formatted content that will help mobile users. Sometimes traditional websites do not load properly in mobile browsers, so developers create separate sites optimized for mobile. The reverse is also true. What happens when a desktop user loads a mobile site? Developers must make sure that they understand what keywords drive desktop users to their mobile sites in the first place and then find ways to serve up viable content to them.

In essence, SEO for the mobile web continues to evolve, so webmasters should follow these best practices and add to them as standardized approaches to SEO develop.

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