mobile marketing

What is mobile SEO?

Posted by ingrid on February 10, 2012   |   Comments Off

What is mobile SEOThe web has become a huge tool in our everyday lives, allowing you staying on top of your news or the products around you. The experience all depends on what kind of search engine you use and the results you get. Almost 1 billion people in the world use smart phones, which makes the need to equip your website with mobile SEO important to be able to allow customers to access your website from a mobile device. SEO is having your website open for mobile devices to be allowed to see your site. All sites are only made for the computer desktop use but by equipping the mobile SEO, customers are allowed to navigate the website on their phones without any service interruptions and without having to use a computer.

For business owners, making sure their websites are compatible with mobile devices is a huge leap to success because almost 1 out of all 7 visits to a business’ site are done using a smart phone and statistics say that by 2014, more people will be using a mobile to find whatever business they are looking for. This trend will make it hard for a business that did not equip mobile SEO on their website to be accessed or found. Internet marketing is about being found anywhere in the world and making it easy for your customers to find what they are looking for without the hassle of having to ask around or use the yellow pages.

The Internet is designed to make individuals lives a lot simpler and to help business owners spread out without having to spend a large amount of money to advertise your products or services. The mobile crowd is growing day by day and more people are tending to use their mobile devices for many searches instead of having to use a regular desktop search. People are looking for an easier way to do everything, and a mobile device allows them to search for whatever they need to do whatever they want without having to do too much work. Simplicity comes from equipping websites with mobile SEO to make sure they reach a larger crowd. The procedure is done quickly and for a low cost of money very quickly with a skilled programmer.

People tend to use search engines for everything around them nowadays and being a part of that search network all depends if you include yourself in the new methods and advances in the technology being used. Having a smart phone is great for customers and business owners to connect without having to call each other to promote or order a product. Most of the customers that use mobile devices know exactly what they are looking for and therefore making their searches contain small phrases or in some situations, only one word, makes it easier for both parties.

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Mms Marketing

Posted by ingridm on January 12, 2012   |   Comments Off

As cell phones and tablet technology begins to move further and further towards something out of a Star Trek episode, more and more users are accessing the Internet with the same machine they make calls on. And as a result of this technology trend a new form of marketing has developed to reach users that are on their phones just as, if not more, often than they’re on their computers. This method is called MMS marketing, or multimedia messaging service marketing.

A company that uses MMS marketing specifically designs advertisements complete with images, text and often with sound and video as well that are meant to be displayed on a smaller, telephone screen. Given the inherent differences in technology you can’t just send the same advertisements to a cell phone as you would to a computer. What you’ll end up with is a garbled or unviewable message, as well as a customer who might be frustrated by trying to view the message. So if you make it simple, straightforward and specifically designed for your customers then you have just the right combination to play a fast, informative ad and get more customers interested in your business offers and products.

You can’t just randomly send your MMS marketing messages to people either. Many clients may not want to receive them, and if they get ads when they’ve expressly asked not to and it eats up their data package you’re going to have the exact opposite effect that your ad was designed to have. So you have to get clients to sign up for these MMS marketing services of their own volition, providing a phone number or email address so that you have a place to direct your marketing. You can put sign up forms in your stores, on your business’s homepage, or really anywhere else that your clients are likely to see them and decide to sign up.

Once you do get your customers to sign up, it’s important that you keep them happy. As such MMS marketing advertisements should include an offer for the recipient as often as you can. Trade-in deals, coupons and “subscriber only” discounts are all good ways of both getting information to your customers and helping peak their curiosity so that they’ll come in and check out your goods even if they decide not to buy in the end.

Lastly, it’s important that you make the MMS marketing as customer friendly as you can. This includes the ability to filter or unsubscribe completely from the marketing ads being sent to their email or phone. A positively inclined customer will want to receive ads, but if they want to stop getting those ads and the process requires a lot of red tape or time spent on the phone then it’s going to make them very negatively inclined towards you. So while they will still be getting your ads, if they want to be unsubscribed then you’re once again having the exact opposite effect you were hoping for.

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The Future of Mobile Marketing

Posted by ingrid on January 3, 2012   |   Comments Off

The future of mobile marketing Mobile marketing is a business that is becoming more relevant and more advanced as the days roll by. The future of mobile marketing is beginning to look up and is starting to take flight. Mobile marketing is beginning to take over how marketing is done across the globe. There are many new technologies out there that is allowing for this to happen. As this technology becomes more advanced and we learn more about how it works, there will be no limits to what mobile marketing will be capable of.

Mobile marketing is a way for every business to market their company. It allows them to connect and interact with each individual customer. This has not been able to be done before. Yes they can mail you items in mail but having things sent to your personal mobile device, makes the person feel like it is customized just for them. That is a great leap in marketing strategies.

One of the technologies that have introduced mobile marketing is with barcodes. On a lot of items now come with barcodes on them that smartphones can scan. These barcodes can take you directly to an app download, a website, or just more information on that particular company or businesses. This type of marketing is very popular among consumers. It lets them interact with a rather new technology and receive information in a new way. The public loves the concept of having the ability to scan the barcodes right from their smartphones that can take them directly to the information that they want to obtain. The way barcodes will be used will grow over time as more company’s adopt this type of marketing and it is catching on rather quickly in the mobile marketing world. It can lead to further advancements with what the barcodes are used for and how they are used as well.

One other type of mobile marketing that has stirred up buzz around the mobile marketing industry and consumers alike is NFC otherwise known as Near Field Communication. Near Field Communication allows smartphones to be able to communicate with other sources of technology when they are in the range to be able to detect that other item. The way that this type of marketing can be effective is because a company can put their posters up that are NFC enabled and a consumer can come up and interact with that poster and get what that particular company is offering whether it is; coupons, tickets or allow payments it will all make life a bit more convenient and improve the marketing efficiency for companies at the same time.

The future of mobile marketing is only growing the advancements in technology will allow for this. The way that mobile marketing is presenting itself with consumers is something that couldn’t even be fathomed before. But it is here now and it is definitely here to stay. It will only grow more rapidly with time. The one thing that will determine how far this technology will go is how more advanced the mobile smartphones will become.

 

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Mobile Marketing Research

Posted by ingridm on December 22, 2011   |   Comments Off

With the technological advancement of many devices today, many people are relying on these devices to help with their everyday living. A person does not have to stand in line now to pay or bill. They do not even have to stand in line to purchase items. All of these things are made possible by using the internet. Whether they are using the internet on a desktop or even on their cell phone, they can make all of these things possible. But while the era of the mobile phone age was booming, another part of the communications was in need of a spark.

For many years now, companies have relied on giving their customers surveys. This is a way for them to be able to see what is liked about their products as well as other products that are out on the market. But with people having so little time with being able to participate, the companies had to come up with a solution. The solution that they came up with was to use the growth in mobile technology to their advantage. Hence, marketing mobile research was created in established, answering their needs.

The marketing research industry created this form of communication because it was hard to reach out the community like in the past due to the use of mobility allowing the consumer base the ability to perform everyday functions with the need to go to certain places anymore. The researchers decided that they needed to come up with a unique plan to win over the consumers. They did this by using the growth of Smartphone’s and PDA’s to their advantage. One of the positive factors about using this method is that the researcher does not have to depend on place and time. In the past, the researchers had to give their surveys to a certain market at a certain time. Now, with the mobile devices, they do not have to do this.

There are four methods that can be used in doing the mobile survey. The first method is the independent push study where you do not need context. This study can be in the form of an SMS message or and MMS message. The next method that the researchers can use is called the push study with context. The researcher bases their need for feedback based on the location of the respondent. The third method is called the context pull studies where advertisers put a number on something like a receipt where the participants call in their selves to do the survey. The final method is the pull studies that have no relation to market research. When dealing with mobile marketing research, you will be dealing with the independent push study.

No matter what survey you happen to be a part of, they all have the same agenda. And that is to know the feedback of the person or group that they are surveying. With the increasing fast design of the mobile industry, the respondent will see more and more surveys coming to them through their cell phones or PDA’s in the future. Hopefully the data collected will help the many respondents participation in the future.

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Google Mobile Marketing

Posted by John on December 19, 2011   |   Comments Off

There are many ways to market a business. Tactics such as internet marketing, direct mail and traditional advertising are some of the more common ways of generating business for many companies. In recent years the use of the internet has become one of the main arenas of marketing. Since people can have lots of exposure to millions of people worldwide, the internet is one of the best places to market a business. The search engine known as Google is one of the best and most well known search engines. One form of marketing that works very well with Google is mobile marketing. Mobile marketing is a form of marketing in which a business markets their products and services primarily on mobile devices such as smart phones and cell phones. They usually send emails, text messages and market their site in mobile device search engines.

The main benefit of Google mobile marketing is exposure. By putting website listings in the search engine, businesses will have the most exposure out of all the other search engines. Since Google is the main and most visited search engine, a company’s website has the best chance at being noticed. By using mobile marketing on Google, a business will have an easy and reliable way of making their business and website more visible to many people.

When using mobile marketing on Google a company and website owner will need to use certain tactics in order to succeed. These tactics are a little different than regular and traditional internet marketing tactics. First you will need to use fewer keywords on mobile marketing. Instead of using five or more keywords in computer search engines, you will need to use more like two or three on the mobile Google search engine. This is because the medium is smaller and since people can’t type as much as they can on a computer they will need to find what they are looking for more quickly in the search engines.

Another key tactic to use when using mobile marketing on Google is to make shorter phrases or met tags. These are short phrases that are used to describe website content. By using shorter phrases people will have an easier time locating what they are trying to find and have easier access to the websites they are browsing. By using shorter phrases and met tags, a business will be able to get better results when using mobile marketing on Google.

The key to mobile marketing with Google is to make your site more visible by using more concise words and phrases. This is important because with mobile devices people don’t have as much flexibility and time to search for specific content. By making your information brief and concise people will have an easier time locating your website and helping you get more business. Mobile marketing is one of the newest and most effective marketing methods around right now. Since Google is the number one search engine, mobile marketing on this particular medium will help businesses more successfully market themselves and make more money as a result.

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What is Mobile Advertising?

Posted by jose on December 5, 2011   |   Comments Off

What is Mobile Advertising?Distinguishing Advertising from Marketing

Advertising and marketing are often used as synonyms by those outside of the internet marketing and advertising industry. This can be a source of confusion to business owners who are seeking either advertising or marketing solutions for their business, and don’t know which type of company to hire. The difference lies within the scope of the project for business promotion. Advertising is only one aspect of marketing: promoting a specific product, item, service etc with a call to action, solely to elicit a conversion/sale. Marketing regards the entire management of promotion, branding, and public relations for a business, to garner desired results – which may or may not be a conversion.

These differences between marketing and advertising also apply to the mobile web, and mobile advertising.

Advertising on Mobile Platforms

Advertising a business on the mobile web can be a very creative process. Because of so many different opportunities to reach potential customers and consumers through their hand held devices, the limitations of using mobile advertising for your business are really up to you. We’ve created a short overview of some of the common advertising methods and tools used on the mobile web and on mobile devices.

SMS (Text) Advertising

This is one of the most simple and affordable ways to advertise on mobile devices. Better yet, SMS advertising does not have to be strictly limited to smartphones, which is the case with many kinds of mobile advertising and marketing. Typically the way SMS advertisements are arranged is through customer opt-ins, or texts from the customer sent to the business in response to a call to action. The customer then receives regular text messages with various advertisements; whether a sale, a new product, service discount, limited supplies, etc.

Social Media Advertising

Advertising on social networks like Facebook offer a fantastic advantage: micro-targeted advertising. Because consumers essentially identify their own likes, dislikes, habits, buying habits etc through interaction on Facebook, advertising can be targeted with precision to the most relevant markets. Moms who are on Facebook will only see advertisements relevant to them, such as diaper ads, kids’ clothing sales, meal-planning, and other ads that are even more targeted than that. People who go to the gym frequently will see health and nutrition ads, film ads for people who have photography hobbies, DIY and various home tools are advertised to guys who do maintenance around the house.

Video Advertising

The advantage of posting an ad on Youtube is the creative possibility, the fact that all it takes is a click of a button to watch (no ad to read or click on) and it can be easily shared. Video ads from businesses and companies that attach social media buttons to them give themselves an extra advantage, by inviting customers to “like” their ad on FB, Twitter, and so forth. Mobile websites and video ads are shared by users through social media on pretty much a 24/7 basis. It can create a huge boost in sales when you let your audience do some of the advertising for you.

Software Application

While software applications can only be used by smartphone users, and they may be somewhat costly to have developed, they present a big advantage: they are a permanent part of the user’s mobile device interface and contents. When a smartphone user downloads an app from a particular business or company, they are much more likely to continue to make purchases, use services or access those websites, because the app allows them a quicker, faster, more personalized experience, with a simple touch of a button. Because of this, software applications can accomplish customer retention for a business with more efficiency than almost any other strategy or method.

There are plenty of other advertising methods that can be used on the mobile web, and a business does not have to limit itself to just one or two. Mobile advertising may sound like a big step for a business, but once you take a closer look, you’ll see that in many ways it is more simplified – and yet can still product optimum results.

 

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Mobile Marketing Industry

Posted by jose on November 28, 2011   |   Comments Off

Mobile Marketing Industry in its process of growth.What to Know About Mobile Marketing

The industry of the mobile web and mobile web marketing is growing way faster than many of us can keep up with. Many business owners feel uninformed, left behind, or otherwise lost when it concerns using any kind of mobile web platform for their business. It’s not an uncommon lament for small and medium sized business owners who want to tap into the potential of mobile marketing, not to know where to start, what methods to use, or how to effectively implement mobile marketing strategies. Even many businesses who have begun to use mobile platforms have only done so in very limited ways, wanting to keep up with not only the demands of technology, but realizing that more and more people are shopping, searching, and buying from a hand-held device. The mobile marketing industry is indeed an enormous opportunity to catch buyers, consumers and shoppers at moments that can optimize conversion rates, both online and offline. So where does a business start with mobile marketing?

The Basics of Going Mobile

One of the first things to start with is a mobile website, or at the very least, a website that is accessible to mobile devices. Many businesses create mobile websites that are separate from their desktop view, because as the mobile web develops rapidly, this is really the way to go, in order to prevent a desktop site that is merely mobile web accessible, from becoming antiquated in a short period of time.

Hiring a mobile web developer is one option, if there are a lot of applications and graphics that must be downsized and reconfigured. However, Google offers a free, simple and fast way to get your website on the mobile web, and accessible to mobile web users and consumers. From Google Sites, you can create a simple mobile landing page from one of their business templates. Cool features include location maps, a “click-to-call” feature for local businesses, a tool for adding mobile images, custom template options, and more. It is important to give your mobile URL a different one than your desktop site, such as m.mywebsite.com, or mobile.mywebsite.com.

Another feature that is offered by Google and other mobile website development tools are various mobile buttons, such as the “click-to-call” just mentioned. However, one of the most useful buttons for mobile websites is the social button, which allows users to share your website on Facebook, Youtube, Twitter, etc – with the touch of a button. This is crucial for making your site truly mobile friendly, and it offers countless opportunities for branding, marketing, and even free advertising – let your website visitors, consumers and customers do your advertising for you by “liking” your site on Facebook. The best part is, this type of mobile web advertising is free.

Paid Mobile Marketing Methods

There are many, many ways to market your business on the mobile web. To name just a few of some of the most well-known methods:

  • SMS (Text) marketing and text clubs
  • mobile social media marketing
  • mobile coupons, which can be formatted or distributed in multiple ways
  • QR codes
  • mobile email (which is sometimes used in combination with digital coupons)

These are just a handful of ways businesses, retailers and professional services can create a direct line to their target markets at the time of purchase or purchase decision. No business can ask for a more optimal time to reach a consumer.

The mobile web offers real time marketing solutions that open up a huge potential for improved business-to-consumer or seller-to-buyer relationships and brand loyalty. If a customer knows that whenever he or she needs a product your business sells, that there will usually be an applicable digital coupon waiting in their inbox, both loyalty and conversion rates will be maximized. And that’s just one of dozens of ways the mobile web and mobile marketing can help your business grow.

Don’t be afraid of the mobile marketing industry – it’s actually a lot simpler than you may think, and it can be a goldmine of opportunity if smart strategies are developed and executed.

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What is Mobile Marketing

Posted by ingridm on November 21, 2011   |   Comments Off

Mobile Marketing Terminology and Jargon

Mobile marketing may not have as much jargon as the uber-high-tech world, but there are phrases that are often used interchangeably, which can become confusing. For instance, what’s the difference between mobile marketing and mobile advertising? What about mobile media advertising? Or mobile web marketing?

Many of these kinds of terms are used synonomously – but there are differences. While marketing and advertising go hand-in-hand, advertising is much more of a sub-set of marketing, whether in regards to internet marketing, search engine marketing or mobile marketing.

Mobile marketing, often referred to as m-marketing, is the overall process of using mobile technology, communication and media to promote a brand, product, business or other entity that has something to sell, through an entire campaign of various strategies. This includes advertising, but it also includes brand awareness and reputation management, increased visibility or establishing industry authority, acquiring bigger audience or consumer market, improving conversion rates, website optimization, SMS or text messaging ads, social media, SEO, and much more. The things that a mobile marketing campaign entails depends wholly upon not only the business, service or product that its being provided for, but the kind of mobile marketing company or services who undertake the campaign.

Mobile Marketing Basics

The most common forms of mobile marketing are mobile web marketing, mobile application marketing and perhaps SMS marketing/advertising, although this is a much more limited method. Mobile applications and mobile browsers are the two ways mobile users access the mobile web or websites. Some applications are downloaded and then independently functional, and do not rely upon a mobile web destination to operate or perform.

Mobile web marketing focuses upon website creation, visibility and promotion. Marketing a mobile website can include m-SEO (mobile search engine optimization) and m-PPC (mobile pay-per-click) management, mobile website optimization, increased mobile visibility strategies, mobile ad management, branding and awareness management, and so on. These things focus on user access of the mobile web or website through a browser or search engine. It works much like it does for regular online marketing of a business website, except that strategies are focused solely within mobile communications.

Mobile application marketing focuses on the use of mobile software applications, rather than mobile browsers or search engine. An application is a piece of software that is downloaded to a mobile device – usually a mobile phone or tablet – and then stays on the device, just like downloading software on a PC. Any given mobile software application (usually just called an “app”) can have thousands of possibilities for functionality, purpose and use, online or offline dependence, and so on. Some applications are simple functions that are downloaded without reliance upon the mobile web to work, such as a flashlight application, simple music instrument simulation, or even plenty of mobile games. Most mobile marketing campaigns are concerned only with apps that open to a particular online destination, such as a Facebook app, an Amazon shopping app, an eBay app, or a Weather Channel app. These are basic examples of mobile application marketing, in order to promote the sights, and draw more mobile consumers to these sites for making purchases.

In a nutshell, then, mobile marketing is the process of using mobile technology and communications to achieve the business goals of the customer. Whether it is increased visibility and consumer market, optimized conversion rates, brand management, or a combination of all of those, mobile marketing sees to it that these things are accomplished, which makes it an invaluable service to any business, small or large.

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Optimize Site For Mobile

Posted by gina on November 15, 2011   |   Comments Off

Any business, that has a website, must stay up-to-date with any new technology involving website design and development. A terrific and popular way for people to access the internet today is through their mobile devices including mobile phones and PDA’s. This method of accessing the internet has grown dramatically just within the past few years.

In today’s busy world, the use of mobile devices has ballooned, and experts expect it to continue to grow over the next decade. With more and more people depending upon mobile phones and other devices, the competition among mobile companies is quite high. Thus, the costs of their services are quite affordable, and many people are choosing to access the internet by way of these devices.

It is essential for any business, today, to take advantage of the mobile marketing opportunity. They can do this by creating an effective mobile website. Learning how to optimize one’s site for mobile users is relatively easy, and any business can do just that by following the useful tips as outlined below.

One thing, that businesses need to consider when working to optimize their site for mobile users, is the graphics they may choose to use. Although flashy and extravagant graphics are terrific for business’s main websites, these graphics can be quite annoying, as well as, difficult to view on mobile accessories.

Using a lot of graphics will also make it take much longer for sites to load on mobile devices as compared to using just a few graphics. Thus, when people are designing mobile sites, they should keep their graphics at a minimum, offering only the most essential information.

Another thing, that businesses will need to consider when optimizing their sites for mobile devices, is the text they wish to use. Since the majority of mobile web browsers have a much smaller resolution than computer or laptop monitors, it is essential for businesses to limit the text they use on their mobile websites.

Rather than using numerous paragraphs of text on each page of the site, it is best to include just a few, small sentences offering the main idea of the site. Businesses will also want to use small fonts rather than large ones so that people will not have to scroll to read everything.

Finally, businesses should consider adding links to their mobile site rather than page upon page of text. This is a fantastic way of optimizing sites for mobile users. Website owners will need to list these links vertically, as this will make it quick and easy for users to choose the pages they want to see. However, they also need to make sure they do not include long, tedious descriptions of each page along with their links.

In conclusion, with the use of mobile devices dramatically growing each year, it is essential for businesses to take advantage of this with a mobile website. Knowing how to optimize sites for mobile users can mean the success or failure of any business today. When people follow the above useful tips, they can successfully bring customers to their website and enjoy the success this traffic will bring.

 

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