As cell phones and tablet technology begins to move further and further towards something out of a Star Trek episode, more and more users are accessing the Internet with the same machine they make calls on. And as a result of this technology trend a new form of marketing has developed to reach users that are on their phones just as, if not more, often than they’re on their computers. This method is called MMS marketing, or multimedia messaging service marketing.
A company that uses MMS marketing specifically designs advertisements complete with images, text and often with sound and video as well that are meant to be displayed on a smaller, telephone screen. Given the inherent differences in technology you can’t just send the same advertisements to a cell phone as you would to a computer. What you’ll end up with is a garbled or unviewable message, as well as a customer who might be frustrated by trying to view the message. So if you make it simple, straightforward and specifically designed for your customers then you have just the right combination to play a fast, informative ad and get more customers interested in your business offers and products.
You can’t just randomly send your MMS marketing messages to people either. Many clients may not want to receive them, and if they get ads when they’ve expressly asked not to and it eats up their data package you’re going to have the exact opposite effect that your ad was designed to have. So you have to get clients to sign up for these MMS marketing services of their own volition, providing a phone number or email address so that you have a place to direct your marketing. You can put sign up forms in your stores, on your business’s homepage, or really anywhere else that your clients are likely to see them and decide to sign up.
Once you do get your customers to sign up, it’s important that you keep them happy. As such MMS marketing advertisements should include an offer for the recipient as often as you can. Trade-in deals, coupons and “subscriber only” discounts are all good ways of both getting information to your customers and helping peak their curiosity so that they’ll come in and check out your goods even if they decide not to buy in the end.
Lastly, it’s important that you make the MMS marketing as customer friendly as you can. This includes the ability to filter or unsubscribe completely from the marketing ads being sent to their email or phone. A positively inclined customer will want to receive ads, but if they want to stop getting those ads and the process requires a lot of red tape or time spent on the phone then it’s going to make them very negatively inclined towards you. So while they will still be getting your ads, if they want to be unsubscribed then you’re once again having the exact opposite effect you were hoping for.
