Mobile Marketing

How to Manage Mobile SEO

Posted by chris on February 16, 2012   |   Comments Off

how to manage mobile SEOOnline marketing has become an integral part of promoting a business. Since many people use the Internet to find products and services they are looking for, online marketing offers many opportunities to get business. While there are many ways to get business, one of the newest types of marketing is mobile marketing. This is a type of marketing that is geared towards mobile devices such as smartphones. Whenever you market a site on mobile applications you will need to manage your SEO campaign effectively. By effectively doing so, you will be able to keep track of your results as well as find ways to get more business.

When managing a mobile marketing campaign you will first need to find a way to entice customers. The best way to do this is to use keywords and meta tags. Keywords and meta tags are a combination of words and phrases that are relevant to the site’s content. However when you manage a mobile SEO campaign you will need to go with a slightly different approach. Since these devices contain smaller web pages and are not as easy to type with, you will want to use less keywords and shorter meta tag phrases. This will be more appealing to potential visitors and customers.

Another way to effectively manage the mobile SEO campaign is to use advertising methods such as pay per click advertising. This is a method in which you have your site placed at the top of the search engines. Once a person clicks on your site you will then need to pay a certain amount each time there is a visit to your site. If done properly this can be one of the most effective ways to get business. When managing a mobile SEO campaign you may want to use this method to help you get quick and fast results.

As well as using certain keywords, phrases and advertising methods you will also need to track your progress and results when using a mobile SEO campaign. In order to track your results you will want to go over trends, such as how many times your site is visited, how many clicks occurred, when your site is most visited and also what keywords were used the most to find your site. By going over these trends you will be able to find out what works best and what doesn’t. Tracking your results is a very important aspect of managing a mobile SEO campaign.

Marketing is an essential function for any business. Due to the advances in technology, there are more ways to market a business then ever before. When it comes to marketing a business online, going with mobile SEO is one of the best ways to market due to current technological trends. Since a marketing campaign is very important for a company to get more customers, managing the campaign effectively is very vital as well. By using the methods stated previously, anyone looking to use mobile SEO will have a great chance at being successful and growing their business.

 

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Mms Marketing

Posted by ingridm on January 12, 2012   |   Comments Off

As cell phones and tablet technology begins to move further and further towards something out of a Star Trek episode, more and more users are accessing the Internet with the same machine they make calls on. And as a result of this technology trend a new form of marketing has developed to reach users that are on their phones just as, if not more, often than they’re on their computers. This method is called MMS marketing, or multimedia messaging service marketing.

A company that uses MMS marketing specifically designs advertisements complete with images, text and often with sound and video as well that are meant to be displayed on a smaller, telephone screen. Given the inherent differences in technology you can’t just send the same advertisements to a cell phone as you would to a computer. What you’ll end up with is a garbled or unviewable message, as well as a customer who might be frustrated by trying to view the message. So if you make it simple, straightforward and specifically designed for your customers then you have just the right combination to play a fast, informative ad and get more customers interested in your business offers and products.

You can’t just randomly send your MMS marketing messages to people either. Many clients may not want to receive them, and if they get ads when they’ve expressly asked not to and it eats up their data package you’re going to have the exact opposite effect that your ad was designed to have. So you have to get clients to sign up for these MMS marketing services of their own volition, providing a phone number or email address so that you have a place to direct your marketing. You can put sign up forms in your stores, on your business’s homepage, or really anywhere else that your clients are likely to see them and decide to sign up.

Once you do get your customers to sign up, it’s important that you keep them happy. As such MMS marketing advertisements should include an offer for the recipient as often as you can. Trade-in deals, coupons and “subscriber only” discounts are all good ways of both getting information to your customers and helping peak their curiosity so that they’ll come in and check out your goods even if they decide not to buy in the end.

Lastly, it’s important that you make the MMS marketing as customer friendly as you can. This includes the ability to filter or unsubscribe completely from the marketing ads being sent to their email or phone. A positively inclined customer will want to receive ads, but if they want to stop getting those ads and the process requires a lot of red tape or time spent on the phone then it’s going to make them very negatively inclined towards you. So while they will still be getting your ads, if they want to be unsubscribed then you’re once again having the exact opposite effect you were hoping for.

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SMS Promotions

Posted by ingridm on January 5, 2012   |   Comments Off

SMS promotions are undertaken by many members of the internet marketing industry. Some of the ways that SMs promotions are utilized is in the use of messages that are sent to cell phone subscribers by text. SMS marketing comes under the broad rubric of mobile marketing. Mobile marketing used to consist of any sort of media that customers saw on the move, billboards along the highway for instance.

Modern mobile marketing consists of a great deal more marketing directed toward the individual in the method of cell phones, computers, possible interactive surveys and the like. The use of this type of marketing has increased a thousand fold, as has the use of communication devices like cellphones and laptops. The number of cellphones now outnumber people. The use of SMS or short message marketing is increasingly more prevalent with the general population increase.

An SMS message or Short Message Service is a short message, often a text message that can alert the individuals to certain sales or promotions that the company is offering. Some individuals have to have a payment plan in order to receive these messages, other times they may come as a free service from their carrier. Many people will use these messages to get bargains or to take advantage of “freebies” or special deals that might be offered by marketers at any given point in time.

The use of mobile marketing is a legitimate use of marketing in many parts of the world. Individuals who may not have access to a television or computer may own a cellphone or other communication device, and can accept SMS communications. It may be the only way that the individual can get communications from the world at large.

SMS communications overseas began in Europe, but have since traveled to many parts of the world including Asia and Africa.

Businesses like the use of short codes (typically 5 or 6 numbers) in length because they are less expensive than traditional telephone communications. They can be provided by several carriers, and are typically a good way to get their mesages across to potential buyers. Most of the time SMS messages are sent to cellphones, but that is not the only way to market. Short messages can also be sent to email. This is another method of using the practice.

There are many companies that specialize in the use of short code communication for businesses. They are known in the profession as Gateway Providers. A business that is considering the use of one or more of these providers should be prepared to ask a number of questions, chief of which is: What the cost per message is, and how much they cost to send overseas, if that is their target market. They also need to look at companies that are upfront about their fees, and have no hidden costs in their messaging rate. A potential marketer also needs to find out if their are any minimum usage fees that might be a part of a providers rates.

 

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Mobile Marketing Research

Posted by ingridm on December 22, 2011   |   Comments Off

With the technological advancement of many devices today, many people are relying on these devices to help with their everyday living. A person does not have to stand in line now to pay or bill. They do not even have to stand in line to purchase items. All of these things are made possible by using the internet. Whether they are using the internet on a desktop or even on their cell phone, they can make all of these things possible. But while the era of the mobile phone age was booming, another part of the communications was in need of a spark.

For many years now, companies have relied on giving their customers surveys. This is a way for them to be able to see what is liked about their products as well as other products that are out on the market. But with people having so little time with being able to participate, the companies had to come up with a solution. The solution that they came up with was to use the growth in mobile technology to their advantage. Hence, marketing mobile research was created in established, answering their needs.

The marketing research industry created this form of communication because it was hard to reach out the community like in the past due to the use of mobility allowing the consumer base the ability to perform everyday functions with the need to go to certain places anymore. The researchers decided that they needed to come up with a unique plan to win over the consumers. They did this by using the growth of Smartphone’s and PDA’s to their advantage. One of the positive factors about using this method is that the researcher does not have to depend on place and time. In the past, the researchers had to give their surveys to a certain market at a certain time. Now, with the mobile devices, they do not have to do this.

There are four methods that can be used in doing the mobile survey. The first method is the independent push study where you do not need context. This study can be in the form of an SMS message or and MMS message. The next method that the researchers can use is called the push study with context. The researcher bases their need for feedback based on the location of the respondent. The third method is called the context pull studies where advertisers put a number on something like a receipt where the participants call in their selves to do the survey. The final method is the pull studies that have no relation to market research. When dealing with mobile marketing research, you will be dealing with the independent push study.

No matter what survey you happen to be a part of, they all have the same agenda. And that is to know the feedback of the person or group that they are surveying. With the increasing fast design of the mobile industry, the respondent will see more and more surveys coming to them through their cell phones or PDA’s in the future. Hopefully the data collected will help the many respondents participation in the future.

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Mobile Ad Networks

Posted by ingridm on December 6, 2011   |   Comments Off

Mobile phones are now being used by almost everybody right from the teenagers to the elderly people in every part of the Globe. In the US alone, more than 96% of people own mobile phones. With such a wide popularity, cell phone advertising is slowly becoming a effective marketing tool for the companies, wholesales, retailers and just about anybody who is interested in selling something to millions of people in a cost effective way.

In order to utilize the power of mobile ad networks, marketers should build a brand trust by continuously being in front of their target audience. They can achieve this effectively by mobile text messaging. Most of the cell phone users carry their phone on almost 24/7 basis and they also open every message (they have 97% open rate) that is received by them, so businesses can continue to remain “on the top of their mind” with successful text marketing campaigns.

Best of all, mobile marketing can easily be tailored according to individual needs and budget and even small and mid scale businesses can compete with “big boys” using mobile ad networks. Mobile text messaging is a real time advertisement, where you are engaging yourself with your target audience on almost daily basis in a highly cost effective way with impressive results.

Global businesses will spend more than $21 billion on mobile marketing alone in 2012 and in the United States, the revenue predictions for mobile advertising in $2.26 billion. Mobile text marketing is highly versatile and avid marketers can use various technologies available for mobile ad networks to reach their intended markets. There are banners ads, text messages, contextual ads, bar codes and QR codes. Cell phone coupons are now becoming highly popular and are hot in the US and European markets.

Mobile advertising is definitely powerful! By sending the content that is user and device relevant, businesses increase the probability of their marketing efficiency. Therefore, the cell phones and mobile ad networks that are serving it are replicating the traditional communication mediums such as radio and television. The biggest advantage of mobile marketing is that a cell phone user may change their mobile device or carrier, but would rarely change their mobile number or logins. This helps marketers in developing a continual relationship with their target audience.

As per various studies, users who spend more that two hours on the Internet every week are interested in receiving text-marketing messages on their mobile phones provided they get some tangible benefit. The popularity of cell phone advertising and its tremendous growth lies in its ability to allow various marketers to promote their products both locally and globally on 24/7 basis. Their text marketing campaigns can be tailored according to the necessities of the target audience and allow them to gather valuable data for better planning of future advertising campaigns for much greater return on investment.The mobile marketing industry will grow tremendously in the next four years and now it is the perfect time for businesses to explore this exciting marketing tool and use it effectively for growing their business.

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Mobile Marketing Industry

Posted by jose on November 28, 2011   |   Comments Off

Mobile Marketing Industry in its process of growth.What to Know About Mobile Marketing

The industry of the mobile web and mobile web marketing is growing way faster than many of us can keep up with. Many business owners feel uninformed, left behind, or otherwise lost when it concerns using any kind of mobile web platform for their business. It’s not an uncommon lament for small and medium sized business owners who want to tap into the potential of mobile marketing, not to know where to start, what methods to use, or how to effectively implement mobile marketing strategies. Even many businesses who have begun to use mobile platforms have only done so in very limited ways, wanting to keep up with not only the demands of technology, but realizing that more and more people are shopping, searching, and buying from a hand-held device. The mobile marketing industry is indeed an enormous opportunity to catch buyers, consumers and shoppers at moments that can optimize conversion rates, both online and offline. So where does a business start with mobile marketing?

The Basics of Going Mobile

One of the first things to start with is a mobile website, or at the very least, a website that is accessible to mobile devices. Many businesses create mobile websites that are separate from their desktop view, because as the mobile web develops rapidly, this is really the way to go, in order to prevent a desktop site that is merely mobile web accessible, from becoming antiquated in a short period of time.

Hiring a mobile web developer is one option, if there are a lot of applications and graphics that must be downsized and reconfigured. However, Google offers a free, simple and fast way to get your website on the mobile web, and accessible to mobile web users and consumers. From Google Sites, you can create a simple mobile landing page from one of their business templates. Cool features include location maps, a “click-to-call” feature for local businesses, a tool for adding mobile images, custom template options, and more. It is important to give your mobile URL a different one than your desktop site, such as m.mywebsite.com, or mobile.mywebsite.com.

Another feature that is offered by Google and other mobile website development tools are various mobile buttons, such as the “click-to-call” just mentioned. However, one of the most useful buttons for mobile websites is the social button, which allows users to share your website on Facebook, Youtube, Twitter, etc – with the touch of a button. This is crucial for making your site truly mobile friendly, and it offers countless opportunities for branding, marketing, and even free advertising – let your website visitors, consumers and customers do your advertising for you by “liking” your site on Facebook. The best part is, this type of mobile web advertising is free.

Paid Mobile Marketing Methods

There are many, many ways to market your business on the mobile web. To name just a few of some of the most well-known methods:

  • SMS (Text) marketing and text clubs
  • mobile social media marketing
  • mobile coupons, which can be formatted or distributed in multiple ways
  • QR codes
  • mobile email (which is sometimes used in combination with digital coupons)

These are just a handful of ways businesses, retailers and professional services can create a direct line to their target markets at the time of purchase or purchase decision. No business can ask for a more optimal time to reach a consumer.

The mobile web offers real time marketing solutions that open up a huge potential for improved business-to-consumer or seller-to-buyer relationships and brand loyalty. If a customer knows that whenever he or she needs a product your business sells, that there will usually be an applicable digital coupon waiting in their inbox, both loyalty and conversion rates will be maximized. And that’s just one of dozens of ways the mobile web and mobile marketing can help your business grow.

Don’t be afraid of the mobile marketing industry – it’s actually a lot simpler than you may think, and it can be a goldmine of opportunity if smart strategies are developed and executed.

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What is Mobile Marketing

Posted by ingridm on November 21, 2011   |   Comments Off

Mobile Marketing Terminology and Jargon

Mobile marketing may not have as much jargon as the uber-high-tech world, but there are phrases that are often used interchangeably, which can become confusing. For instance, what’s the difference between mobile marketing and mobile advertising? What about mobile media advertising? Or mobile web marketing?

Many of these kinds of terms are used synonomously – but there are differences. While marketing and advertising go hand-in-hand, advertising is much more of a sub-set of marketing, whether in regards to internet marketing, search engine marketing or mobile marketing.

Mobile marketing, often referred to as m-marketing, is the overall process of using mobile technology, communication and media to promote a brand, product, business or other entity that has something to sell, through an entire campaign of various strategies. This includes advertising, but it also includes brand awareness and reputation management, increased visibility or establishing industry authority, acquiring bigger audience or consumer market, improving conversion rates, website optimization, SMS or text messaging ads, social media, SEO, and much more. The things that a mobile marketing campaign entails depends wholly upon not only the business, service or product that its being provided for, but the kind of mobile marketing company or services who undertake the campaign.

Mobile Marketing Basics

The most common forms of mobile marketing are mobile web marketing, mobile application marketing and perhaps SMS marketing/advertising, although this is a much more limited method. Mobile applications and mobile browsers are the two ways mobile users access the mobile web or websites. Some applications are downloaded and then independently functional, and do not rely upon a mobile web destination to operate or perform.

Mobile web marketing focuses upon website creation, visibility and promotion. Marketing a mobile website can include m-SEO (mobile search engine optimization) and m-PPC (mobile pay-per-click) management, mobile website optimization, increased mobile visibility strategies, mobile ad management, branding and awareness management, and so on. These things focus on user access of the mobile web or website through a browser or search engine. It works much like it does for regular online marketing of a business website, except that strategies are focused solely within mobile communications.

Mobile application marketing focuses on the use of mobile software applications, rather than mobile browsers or search engine. An application is a piece of software that is downloaded to a mobile device – usually a mobile phone or tablet – and then stays on the device, just like downloading software on a PC. Any given mobile software application (usually just called an “app”) can have thousands of possibilities for functionality, purpose and use, online or offline dependence, and so on. Some applications are simple functions that are downloaded without reliance upon the mobile web to work, such as a flashlight application, simple music instrument simulation, or even plenty of mobile games. Most mobile marketing campaigns are concerned only with apps that open to a particular online destination, such as a Facebook app, an Amazon shopping app, an eBay app, or a Weather Channel app. These are basic examples of mobile application marketing, in order to promote the sights, and draw more mobile consumers to these sites for making purchases.

In a nutshell, then, mobile marketing is the process of using mobile technology and communications to achieve the business goals of the customer. Whether it is increased visibility and consumer market, optimized conversion rates, brand management, or a combination of all of those, mobile marketing sees to it that these things are accomplished, which makes it an invaluable service to any business, small or large.

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Mobile Internet Marketing

Posted by jose on November 17, 2011   |   Comments Off

What Makes Mobile Web Marketing Different?

Mobile internet marketing strategies for businesses, corporations and companies are still being explored as technology develops, new methods are expanded upon, and options for business websites on a mobile platform continue to emerge. The biggest difference in the mobile web, and the web for desktops, boils down to bandwidth, screen size and resolution. This requires simplifying, streamlining or downsizing web pages, content and graphics for optimized experience on mobile handsets.

Optimizing Websites for Mobile Marketing

While it should be noted that all the typical rules of SEO and search engine marketing still apply to the mobile web, websites can be changed and/or marketed on the mobile web in a few ways.

The easiest way is simply to rely upon something like Opera Mini, a mobile web browser, to “shrink” the website into viewing compatibility on a given mobile device. The website isn’t changed; the browser simply enables mobile viewing, which has been modified in layout on the desktop site to lend itself to this kind of mobile change. While this is extremely simple; requiring minimal change or effort, there are some cons to it. For instance, because the layout and design of the website is reformatted and/or adjusted according to various resolutions or browsers, there is still a lot of content that is being downloaded that will potentially not be seen, and/or take a long time to download. Simply allowing the browser to determine how the website fits the screen does not, in the strictest sense, make the website as mobile-friendly as it should be.

A more common option is to build a separate website strictly for mobile web usage. This allows for streamlined content, enhanced user interface and interactive experience, and faster download times. As the mobile web increases to develop, and as more users gravitate to the use of mobile web on a regular basis, mobile websites will become more and more important. Sites that are left to simply allow the browser to downsize the resolution will seem antiquated.

A mobile website also presents the ability to adjust to a front end mobile application or site API in the future, should this be part of future mobile internet marketing strategy. More and more brands are developing full mobile APIs for product management and mobile transactions.

To write, develop and market an API, or a mobile application developed for a mobile device specifically, is an extremely popular and growing mobile marketing tool. The brand mobile app is installed permanently on the user’s phone. APIs have been developed with brilliant user interfaces from companies like Amazon, Ebay, Facebook and other social media, and plenty of other consumer ecommerce or retail sites. The downside to this method is choosing which device to write the API for. Any choice – whether the iPhone, Blackberry, Android, etc – is to market to only a fraction of users. Ideally, companies could write an API for all major smartphone devices, but realistically, resources are limited, even for the largest of companies, who may develop two different mobile apps at most. However, the act of downloading an API or mobile app by a consumer is a much more positive act – than simply bookmarking a mobile site.

Why Mobile Internet Marketing is Important

According to BRC/Google Online Retail Monitor, the rate at which mobile web consumers conducted searches for mobile retailers increased 35%. However, according to the same source, actual mobile purchases have slowed, suggesting that bargain hunting, product, service and retailer price comparisons are behind most of this increase. This makes it all the more important for merchants, retailers, marketing and sales departments to develop plans for mobile internet marketing. As the above figures suggest, increased mobile web searches for retail products without equal increase in mobile purchases directly reflects the nature of competition. Those who are not a part of mobile internet marketing at all will be left behind to watch their competitors rake in the profits.

For guidance and strategy planning in mobile internet marketing, contact us today – we’ll use our expertise to help you develop and implement mobile internet marketing that fits your brand.

 

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Optimize Site For Mobile

Posted by gina on November 15, 2011   |   Comments Off

Any business, that has a website, must stay up-to-date with any new technology involving website design and development. A terrific and popular way for people to access the internet today is through their mobile devices including mobile phones and PDA’s. This method of accessing the internet has grown dramatically just within the past few years.

In today’s busy world, the use of mobile devices has ballooned, and experts expect it to continue to grow over the next decade. With more and more people depending upon mobile phones and other devices, the competition among mobile companies is quite high. Thus, the costs of their services are quite affordable, and many people are choosing to access the internet by way of these devices.

It is essential for any business, today, to take advantage of the mobile marketing opportunity. They can do this by creating an effective mobile website. Learning how to optimize one’s site for mobile users is relatively easy, and any business can do just that by following the useful tips as outlined below.

One thing, that businesses need to consider when working to optimize their site for mobile users, is the graphics they may choose to use. Although flashy and extravagant graphics are terrific for business’s main websites, these graphics can be quite annoying, as well as, difficult to view on mobile accessories.

Using a lot of graphics will also make it take much longer for sites to load on mobile devices as compared to using just a few graphics. Thus, when people are designing mobile sites, they should keep their graphics at a minimum, offering only the most essential information.

Another thing, that businesses will need to consider when optimizing their sites for mobile devices, is the text they wish to use. Since the majority of mobile web browsers have a much smaller resolution than computer or laptop monitors, it is essential for businesses to limit the text they use on their mobile websites.

Rather than using numerous paragraphs of text on each page of the site, it is best to include just a few, small sentences offering the main idea of the site. Businesses will also want to use small fonts rather than large ones so that people will not have to scroll to read everything.

Finally, businesses should consider adding links to their mobile site rather than page upon page of text. This is a fantastic way of optimizing sites for mobile users. Website owners will need to list these links vertically, as this will make it quick and easy for users to choose the pages they want to see. However, they also need to make sure they do not include long, tedious descriptions of each page along with their links.

In conclusion, with the use of mobile devices dramatically growing each year, it is essential for businesses to take advantage of this with a mobile website. Knowing how to optimize sites for mobile users can mean the success or failure of any business today. When people follow the above useful tips, they can successfully bring customers to their website and enjoy the success this traffic will bring.

 

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Mobile Phone Marketing Strategy

Posted by ingridm on November 4, 2011   |   Comments Off

Marketing can be a difficult process, but when marketing a mobile phone, the process is made easier. Today’s busy lifestyle has made it next to impossible for most Americans to coordinate anything without assistance from a mobile phone. Selling the idea that a mobile phone is more than an accessory is not a difficult thing when presented correctly.

Imagine a big city, where it makes more sense to rely on public transportation than to wrestle with traffic. Imagine trying to make an appointment, or pick up a child, or get to work on time, only to discover that you’ve missed your connecting bus by a minute and you’ll now be an hour late. Now picture having no way of being able to tell anyone that you’ll be late because you have no mobile phone and can’t find a pay phone. What if the lack of communication means that you lose your job?

Let’s try a simpler idea. What if you’e out of the house alone, and you get hurt but have no phone? How long before someone finds you? Or what if someone is trying to hurt you and you need help?

Even in a tough economy, that would be enough to scare anyone. Now the target consumer understands that they need a mobile phone, that it’s not a luxury. It can make all the difference. Sometimes it’s a convenience, but sometimes it’s a lifeline. Once they start to see it as a necessity, the questions change. How much do the phones cost? How much does the phone plan cost? How can I fit it into the budget?

After the consumer has accepted the need for a phone, marketing becomes slightly more difficult. In most cases the consumer will want a cheap phone, and now marketing turns into a negotiation. Telling a consumer who barely understands how to operate a desktop computer all about the phone’s 4G capabilities and GPS tracking systems will only confuse them. In those cases, emphasise quality. The point of a mobile phone is to have reliable communication in a crisis, but if you buy a phone with a short battery life that gets a lousy signal, it’s almost as bad as having no phone at all. Some less than tech savvy consumers will understand the idea of signal strength, but some won’t.

Marketing is the selling of an idea. Any idea can be sold if it is put in terms the target consumer can understand, and analogies are easy for most people to understand. Find out what sort of phone would best suit the consumer’s needs, and defeat the cheaper competition with an easy to understand analogy. The idea to sell is the difference between bargain brand aluminum foil, that tears far too easily, and the high-quality stuff that you can use to wrap shards of glass. Even someone with little technological understanding will be able to see the difference between a second-rate phone and something with an actual warranty if it’s put like that.

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