Author Archives: ingrid

Mobile SEO Traffic

Posted by ingrid on February 16, 2012   |   Comments Off

Mobile SEO TrafficHaving a website requires you to market your site in a very specific way. This doesn’t mean you need to go out and purchase advertisement space on different websites just so Internet browsers are able to see your content. Instead, you need to adjust how your website looks and feels to improve the amount of traffic your site receives. This traffic comes from both standard personal computer browsing and mobile traffic. With the amount of mobile phones now connected to the Internet and accessing the same pages computers can, it opens up a wealth of access to potential customers and traffic.

The first aspect of pushing your website is through SEO. SEO, short for search engine optimization, means you optimize your website to perform better in search engine results. The better the SEO for your site, the higher up your website appears on search results. It is a fact that websites appearing on the first page of a search result page receive more traffic than websites on the next pages. On top of this, websites at the top of the first page receive more hits than websites on the bottom of the first page. This is because people using the search feature have probably found exactly what they are looking for in the first couple of links and thus stop looking at the other link options. You want your site to appear on the first page, if not at the top of the first page, in order to receive the highest traffic.

The search results for mobile phones and computers are the same, so you don’t need to worry about specifically adjusting the results to facilitate the individual using the search feature. For starters, you need specific keywords on your site. Keywords are what people type into a search engine to perform a search. Never use generic words as your keywords, as this just brings up hundreds, if not thousands of other websites during the search. Try to be as specific as possible. If you have a website that sells leather belt buckles, use these three words as your keywords. You don’t want “Belt” or “Buckle” as keywords. There are so many belt and buckle websites out there that it might prove impossible for your website to ever appear high up on the search engine results page. By specializing the keywords and adjusting how individuals find your page, there are fewer website to compete with, improving your search results on both computers and mobile devices.

Aside from keywords, it is important to include pictures. This is because people still search for pictures through search engines. Having pictures on the website is just another way for someone to find you, and you want to take advantage of all the available options people have for locating your website. Pictures don’t generally turn up as many hits, but is still an improvement in the overall number of visitors than you receive without images.

 

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What is mobile SEO?

Posted by ingrid on February 10, 2012   |   Comments Off

What is mobile SEOThe web has become a huge tool in our everyday lives, allowing you staying on top of your news or the products around you. The experience all depends on what kind of search engine you use and the results you get. Almost 1 billion people in the world use smart phones, which makes the need to equip your website with mobile SEO important to be able to allow customers to access your website from a mobile device. SEO is having your website open for mobile devices to be allowed to see your site. All sites are only made for the computer desktop use but by equipping the mobile SEO, customers are allowed to navigate the website on their phones without any service interruptions and without having to use a computer.

For business owners, making sure their websites are compatible with mobile devices is a huge leap to success because almost 1 out of all 7 visits to a business’ site are done using a smart phone and statistics say that by 2014, more people will be using a mobile to find whatever business they are looking for. This trend will make it hard for a business that did not equip mobile SEO on their website to be accessed or found. Internet marketing is about being found anywhere in the world and making it easy for your customers to find what they are looking for without the hassle of having to ask around or use the yellow pages.

The Internet is designed to make individuals lives a lot simpler and to help business owners spread out without having to spend a large amount of money to advertise your products or services. The mobile crowd is growing day by day and more people are tending to use their mobile devices for many searches instead of having to use a regular desktop search. People are looking for an easier way to do everything, and a mobile device allows them to search for whatever they need to do whatever they want without having to do too much work. Simplicity comes from equipping websites with mobile SEO to make sure they reach a larger crowd. The procedure is done quickly and for a low cost of money very quickly with a skilled programmer.

People tend to use search engines for everything around them nowadays and being a part of that search network all depends if you include yourself in the new methods and advances in the technology being used. Having a smart phone is great for customers and business owners to connect without having to call each other to promote or order a product. Most of the customers that use mobile devices know exactly what they are looking for and therefore making their searches contain small phrases or in some situations, only one word, makes it easier for both parties.

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Why Mobile Marketing

Posted by ingrid on January 13, 2012   |   Comments Off

Why Mobile MarketingThese days conventional advertising and marketing methods are starting to diminish in their effectiveness. The reasons for this are many, but chief among them are simply time, and saturation. There was a time in America when people read two newspapers in a day — a morning paper and an evening paper. Those days are long gone and will never return as most people today simply do not have the time to read one paper, let alone two. The saturation issue speaks for itself, but for those with a need to delve further please understand this: Each year the business universities churn out thousands of marketing graduates who have been taught that they need to “rise above the clutter”. You can expect that their combined efforts will be as unrelenting as jungle’s drive to cover a patch of clear land, and you can expect to see more of what we already have a surplus of.

Mobile marketing succeeds because it overcomes the problematic issues of time and oversaturation. People bring their mobile devices with them wherever they go. Sooner or later, there will be downtime, and users program themselves to use these gaps in their busy schedules to “catch up” with life by interacting with their mobile devices. As an advertiser or marketer, this is the space you want to occupy. New mobile marketing trends will be driven by the expansion in the growth and use of mobile connected devices. At the present time more than five billion people in the world use mobile phones. This is a far higher figure than the number of personal computers connected to the Internet today. Only recently has the number of “smartphones” in use outpaced the number of so-called “feature phones”. Clearly, the time to enter the mobile marketing arena could never be more advantageous.

Many industry analysts believe that smartphones and other Internet connected mobile devices will soon supplant the personal computer as the dominant computing platform for all of humanity. Because of this the people who have a stake in the changing trends within the advertising industry cannot afford to ignore these important facts:

The United Nations administered International Telecommunications Union has disclosed that more than six trillion text messages were sent in the year 2010, and that by the end of 2012 more than 10 trillion text messages will likely be sent.

Mobile marketing is very simply an accepted marketing strategy in many parts of the world including those nations whose populations just happen to be the most affluent, such as Japan.

In the United States roughly 22% of all households are “mobile only”, which means that there are no phone company lines coming into the home. If you consider that there is no truly effective means to employ traditional telephone company phone lines for marketing purposes, this circumstance is a boon to early adopters.

The 7th Mass Media Takes Its Rightful Place

Mobile communications is now being considered by industry insiders as the world’s 7th “Mass Media” — the other six being: Print, Sound Recording, Film/Cinema, Radio, Television, and the Internet. Mass media is that form of expression which has the capacity to reach a mass audience, and most importantly, an audience that is comprised of people from all classes, and not just a certain elite class of user, and this more than anything else is why mobile marketing matters right now.

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Mobile Marketing Jobs

Posted by ingrid on January 3, 2012   |   Comments Off

Mobile Marketing CampaignMobile marketing is a fast growing industry and is expected to continue its booming growth into the future. Mobile marketing jobs, as with any market that is newly growing, do not exist yet and need to be carved out of existing jobs in the related fields. People will either move in from related positions by tweaking their designation or will receive special training in order to qualify for and fill in these newly created spots. As this industry continues to mature and the market keeps on developing, more posts will be created providing employment for a greater number of people. Some of these posts will gain greater prominence than others, as they will possess more strategic and creative importance. Consequently, there will be a lot of rivalry between the various companies employing mobile marketing agents to retain the best and the brightest talent for these posts.
In the newly emerging mobile marketing landscape there are four positions that will be made regular positions in the various companies in the near future:

1. Mobile Marketing Strategist
The person who makes crucial tactical decisions in the mobile marketing campaign is called the Mobile Marketing Strategist. This person is in fact the project manager and needs to have in-depth knowledge about the workings of the marketplace and proper implementation of the mobile marketing strategy. This person must not only make recommendations bit should also have expertise to know the feasibility of the recommendations as well as the ability to guide the client throughout the entire procedure. Ability to guide the client towards the best application development as well as selecting vendor engagement options for the campaign is a must for this position. Ability to process large amount of industry and market data into feasible recommendation and to possess robust market research skills is also expected from a mobile marketing strategist.
2. Mobile Application Developer
The various applications for the mobile platform on which the campaign is to be deployed is developed by the Mobile Application Developer. The developer should be familiar with the two basic types of mobile application development. The first type is the conversion of an existing application such as those web based applications to be used through a computer into an application that can be used through a mobile phone. The second type is the development of a new application to be used solely through a mobile phone for mobile marketing campaign other advertising purposes.
3. Social Media Manager
The person entrusted with the job of managing the day-to-day operations of any mobile marketing campaign is the Social Media Manager. This person is to make sure that the directions given by the strategist for conducting the campaign is properly followed.

4. Media Buyer
The Media Buyer holds the crucial responsibility of buying advertisements on an already existing mobile network containing keywords that will be relevant and engaging to the consumer.
The mobile marketing jobs will become more commonplace as the market matures but consequently the qualification sought will be higher. So now is the right time to join this emerging sector.

 

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The Future of Mobile Marketing

Posted by ingrid on January 3, 2012   |   Comments Off

The future of mobile marketing Mobile marketing is a business that is becoming more relevant and more advanced as the days roll by. The future of mobile marketing is beginning to look up and is starting to take flight. Mobile marketing is beginning to take over how marketing is done across the globe. There are many new technologies out there that is allowing for this to happen. As this technology becomes more advanced and we learn more about how it works, there will be no limits to what mobile marketing will be capable of.

Mobile marketing is a way for every business to market their company. It allows them to connect and interact with each individual customer. This has not been able to be done before. Yes they can mail you items in mail but having things sent to your personal mobile device, makes the person feel like it is customized just for them. That is a great leap in marketing strategies.

One of the technologies that have introduced mobile marketing is with barcodes. On a lot of items now come with barcodes on them that smartphones can scan. These barcodes can take you directly to an app download, a website, or just more information on that particular company or businesses. This type of marketing is very popular among consumers. It lets them interact with a rather new technology and receive information in a new way. The public loves the concept of having the ability to scan the barcodes right from their smartphones that can take them directly to the information that they want to obtain. The way barcodes will be used will grow over time as more company’s adopt this type of marketing and it is catching on rather quickly in the mobile marketing world. It can lead to further advancements with what the barcodes are used for and how they are used as well.

One other type of mobile marketing that has stirred up buzz around the mobile marketing industry and consumers alike is NFC otherwise known as Near Field Communication. Near Field Communication allows smartphones to be able to communicate with other sources of technology when they are in the range to be able to detect that other item. The way that this type of marketing can be effective is because a company can put their posters up that are NFC enabled and a consumer can come up and interact with that poster and get what that particular company is offering whether it is; coupons, tickets or allow payments it will all make life a bit more convenient and improve the marketing efficiency for companies at the same time.

The future of mobile marketing is only growing the advancements in technology will allow for this. The way that mobile marketing is presenting itself with consumers is something that couldn’t even be fathomed before. But it is here now and it is definitely here to stay. It will only grow more rapidly with time. The one thing that will determine how far this technology will go is how more advanced the mobile smartphones will become.

 

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Mobile Coupons

Posted by ingrid on December 19, 2011   |   Comments Off

Mobile CouponsAlthough it is hard to believe, in 1888 one of the most famous beverages today, Coca Cola, was nothing more than a barely know tonic. It took one man, Asa Candler, and his unique way of advertising to increase the reputation of this soda.

One has to admit that receiving products for free is not something that can be easily refused, so Candler implemented this strategy and started distributing free coupons to be exchange for glasses of soda. His success can easily be seen today, so his method of marketing was quickly picked up by other companies as well. Today coupons can be found nearly everywhere, newspaper, magazines, the Internet, even on your mobile phone, and they promote the widest range of products ranging from breakfast cereals to entertainment shows and all the way to hotel reservations.

Mobile Coupons can be distributed for different marketing reasons. They can make you aware of a new product that the company would like you to try, or they increase sales by presenting you with a two-for-one offer. Everything is done to attract new customers or just to maintain the loyalty of the ones they already have. Of course mobile coupons come in a wide variety as well. There are the ones that offer you free products, others that encourage you to purchase more than one of the same type, the so called self-destruct coupons that have more than one offer from which the consumers have to pick one, or even ones that invite you to sweepstakes.
Unlike normal coupons, mobile coupons are a little bit trickier. This is because customers have to give their permission in order to receive these offers and even then, if the agreement only includes one particular campaign, any other offers sent to the consumer outside it, needs to be accepted separately.

Another difficulty regarding coupons is making them as clear as possible in a very small amount of words. Considering that a SMS only supports around 190 characters, the companies have to make the coupon message as short and precise as possible without sacrificing important information such as expiry date, redemption method and location availability, in order to make it more agreeable. It is true that the solution to such a problem would be to send an MMS instead, but that would require higher costs that not all companies are willing to pay. You can get mobile coupons while you shop at the store, many stores today will ask your cell phone number and while you shop they might flash a coupon on to your phone in the hope that you will buy the product.

One of the greatest advantages of mobile coupons is that, even after they expire, due to the rate of the mobile usage they encourage purchase of products at later dates and even though, according to a recent study, consumers are still reluctant in using these mobile coupons, there is a prediction that in the next couple of years their usage will increase to 16.5% of all mobile phone users.

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How To Use Mobile Marketing

Posted by ingrid on October 19, 2011   |   Comments Off

One of the best marketing strategies for businesses today is mobile marketing through SMS messages. The mobile phone industry has ballooned significantly in the past decade, offering businesses all over the world a broad and diverse consumer base with which to market their products and services. Statistics show that there are double the amount of SMS users than there are users of email today.

Most everyone today uses a mobile phone in their daily lives. This is mainly due to the busy lifestyles that people often lead. Statistics show that the use of mobile phones has more than tripled in the past decade as more and more people take to the roads. Many businesses, today, are taking advantage of this fact by moving their marketing strategies to the mobile industry.

Although the rates for receiving SMS messages is higher for consumers than receiving them through their email, SMS messages often catch the attention of users more frequently than do emails. Many people do not read their emails unless they recognize the sender. However, most everyone will read every SMS message they may receive. This can be a terrific marketing opportunity for any business.

Statistics show that mobile marketing techniques boast a response rate of about 25% among consumers as compared to only about 1% with any other marketing options. This, in itself, is a terrific reason for any business to make use of this channel for their marketing needs. Thus, anyone can see the fantastic benefits that this form of marketing can offer any business, large or small, new or old.

Most people typically read their SMS messages about three to five minutes after they receive them, making SMS messages a far better way of communicating to consumers than any other method. Many people do not read all of their emails; or, in many cases, the email site may label them as spam, and the user will send them to their trash. However, this is not so with SMS messages.

For businesses that use mobile marketing, one of the best benefits is that SMS messages are extremely affordable. The costs to send SMS messages is minimal, and businesses can often see profits immediately. The costs of such marketing techniques as physical mailings can be quite expensive when considering the supplies, storage and postage fees; and most often people simply throw these mailings in the trash. However, businesses do not have to worry about any of this when using SMS messages.

In conclusion, there are many benefits to using mobile marketing as a primary form of marketing for businesses. This direct marketing channel has grown dramatically in the past decade, and experts say it will keep on growing each year, as well. Most everyone today has a mobile phone, and most people read every SMS message they receive. Thus, the results, that businesses can see when they make use of mobile marketing, have a tremendous potential of being highly successful and proving to be the best marketing strategy for them today.

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