Author Archives: gina

Web Pages For Mobile Devices

Posted by gina on November 21, 2011   |   Comments Off

The Truth and the Rumors About Mobile Web Usage
You will see a lot of statistics and figures out there about mobile web usage. Mobile marketing companies are infamous for cherry-picking statistics about the popularity of mobile web usage; many claiming that half of all internet users are accessing it with a mobile handheld device.

According to both ComScore and Forrester Research, the latest estimate of US mobile subscribers who access the mobile web is more like 22%. Of that 22%, only 25% are mobile-only web users. Cherry-picking various figures in order to mislead consumers is not only unethical, its harmful to businesses and even advertisers who fall into the hype, and over-spend on mobile web campaigns, when the current usage and audience of the mobile web fails to be what they expect.

However – the mobile web is by far the most rapidly developing source of digital communication. Market research sources widely agree that in the next 3 years, mobile web usage will overtake traditional PC access. It goes far beyond that, however. Both ComScore and Forrester also showed that the majority of US mobile consumers (73%) conducted local info searches, including various retailers, restaurants, and consumer services. B2B mobile users focus on financial and news/information sources. There is unending research data that makes the importance of a mobile website undeniable.

Why Do I Need a Mobile Website?
The two biggest differences between a desktop website and a mobile website is size and bandwidth. The user experience on a web page that is not optimized for mobile access is unpleasant, cumbersome and sometimes just unusable. Because of the difference in screen size, a desktop website displayed on a mobile device screen – no matter how large the mobile screen – requires tedious amounts of scrolling. A lot of site functionality can also be lost.

Bandwidth is severely reduced on a mobile device, even on 4G networks. If a website is not optimized for mobile browsing, the site will take forever to download on a mobile device – longer than it would on even a lot of dial-up connections. Many less sophisticated mobile devices are altogether unable to download certain types of desktop sites with a lot of heavy graphics. Creating a mobile-optimized website is a little bit of a retrograded project. Mobile websites are simplified, streamlined, and greatly decreased in size and bandwidth.

There are many free tools available to help you design a mobile website. Google’s mobile website creator tool is simple, free and fast. It does not create incredibly unique or customizable mobile sites, but it does offer an extremely quick, convenient and easy way to publish a mobile website, with an m.example or example.com/mobile domain and URL.

While a fast, easy and free mobile website tool is obviously very appealing, especially for small businesses, registering a paid domain name for a .mobi URL should be seriously considered. As the next few years of web usage continue to gravitate to the mobile web, dotmobi websites will become more and more valuable. Content development is much easier with dotmobi sites, because they deliver content and layout exactly as expected, without transcoding interference or sizing problems. mDot and /mobile domain sites will likely rather quickly become outdated, as mobile web usage becomes mainstream, and mobile-only sites will be entirely preferred by mobile web users because they provide a much better user experience.

Most importantly, websites with a .mobi domain perform far better on mobile search engines, than other mobile website domain options. Dotmobi sites have their own zone, and because dotmobi sites are mobile-only, mobile browsers prioritize them in search results. A mobile search engine ranks dotmobi sites ahead of mDot or /mobile sites, even if regular PC search results rank them the other way around. For reassurance that your business website is mobile web and mobile search optimized, a registered .mobi domain is a good start, but should be followed by professional web marketing services to help your mobile web visibility, brand reputation, consumer reach, and ultimately, maximized conversion potential.

Optimize Site For Mobile

Posted by gina on November 15, 2011   |   Comments Off

Any business, that has a website, must stay up-to-date with any new technology involving website design and development. A terrific and popular way for people to access the internet today is through their mobile devices including mobile phones and PDA’s. This method of accessing the internet has grown dramatically just within the past few years.

In today’s busy world, the use of mobile devices has ballooned, and experts expect it to continue to grow over the next decade. With more and more people depending upon mobile phones and other devices, the competition among mobile companies is quite high. Thus, the costs of their services are quite affordable, and many people are choosing to access the internet by way of these devices.

It is essential for any business, today, to take advantage of the mobile marketing opportunity. They can do this by creating an effective mobile website. Learning how to optimize one’s site for mobile users is relatively easy, and any business can do just that by following the useful tips as outlined below.

One thing, that businesses need to consider when working to optimize their site for mobile users, is the graphics they may choose to use. Although flashy and extravagant graphics are terrific for business’s main websites, these graphics can be quite annoying, as well as, difficult to view on mobile accessories.

Using a lot of graphics will also make it take much longer for sites to load on mobile devices as compared to using just a few graphics. Thus, when people are designing mobile sites, they should keep their graphics at a minimum, offering only the most essential information.

Another thing, that businesses will need to consider when optimizing their sites for mobile devices, is the text they wish to use. Since the majority of mobile web browsers have a much smaller resolution than computer or laptop monitors, it is essential for businesses to limit the text they use on their mobile websites.

Rather than using numerous paragraphs of text on each page of the site, it is best to include just a few, small sentences offering the main idea of the site. Businesses will also want to use small fonts rather than large ones so that people will not have to scroll to read everything.

Finally, businesses should consider adding links to their mobile site rather than page upon page of text. This is a fantastic way of optimizing sites for mobile users. Website owners will need to list these links vertically, as this will make it quick and easy for users to choose the pages they want to see. However, they also need to make sure they do not include long, tedious descriptions of each page along with their links.

In conclusion, with the use of mobile devices dramatically growing each year, it is essential for businesses to take advantage of this with a mobile website. Knowing how to optimize sites for mobile users can mean the success or failure of any business today. When people follow the above useful tips, they can successfully bring customers to their website and enjoy the success this traffic will bring.

 

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Optimize Website for Mobile

Posted by gina on November 7, 2011   |   Comments Off

Website optimization is one of the most common ways of getting exposure to a website. This is also the most important and cost effective forms of marketing as well. When a site owner first puts up a website they will have to do a number of things in order to get their site maximum exposure. This includes such things as blogs, social media, using keywords, using phrases and link exchanges. This is quite common on regular PC’s and laptops. However, optimizing a website is also done on mobile devices. Due to the fact that accessing the internet on mobile devices is increasingly more common it is important to make a website easy to access through mobile devices. As a result a site owner will need to optimize their website for mobile devices.

Since optimizing a site in the search engines is different from computers there are some things that a site owner will need to do differently in order to gain maximum exposure to their site. First they will need to use fewer keywords. With regular computers it is normal to have 40 keywords to describe a sites’ content. With mobile SEO, the site owner will need to use only 15 words. This is because the screens are smaller, users will be typing searches with one hand on a smaller pad and they may be in the middle of another activity. Therefore it is best that the content can be found quickly and easily. Another way to effectively optimize a site on mobile search engines is to make sure that the site can be accessed in particular location online. This means that a site owner should register their site on one of the top mobile search engines. By doing this they will be able to have users of mobile devices access their site more easily. Making the site content clear and concise is also very important in order to maximize the results of mobile search engine optimization.

However site owners can still use traditional SEO methods when looking to market their site. They can use blogs and social media sites to do this. By writing blogs and other statements they can use this content in order to inform people of their offerings as well as list their site link so that people can visit their site immediately. Another form of SEO marketing that site owners can use is link exchanges. This is when the site owner offers to list and advertise their site on another site and the other site does the same thing on the site owner’s site. Finally a site owner can use keywords and phrases that are relevant to their site content and use these methods in order to get more exposure.

With the emergence of mobile devices and most people accessing the internet via mobile phones it is very important that people marketing on the internet make their site accessible for mobile devices as well a traditional PC’s. Mobile SEO optimization can be highly effective if done properly by the site’s owner.

 

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Mobile Marketing Ideas

Posted by gina on October 21, 2011   |   Comments Off

When it comes to marketing a business, owners and managers will find that times have changed significantly. The days of simply posting advertisements in the newspaper, television or radio is not nearly as effective. People simply skip through most of these advertisements, which makes them a waste of money for the most part. In fact, even when people paid close attention to these advertisements, they still were not the most effective sources. Businesses need a way to spend their money advertising to their target market and not an entire city. Fortunately, times have changed, which eliminated the effectiveness of some forms of advertising; however, new, more effective, ones have appeared. One of the new concepts is to use mobile marketing and there are several ways a business can use this technology.

SMS Marketing

The first way a business can use mobile marketing is through text messaging, which is very effective, considering nearly 90 percent of the population owns and phone and the majority of them have a text messaging plan. This concept is extremely easy to use, because there are a lot of companies that will sell businesses databases of cell numbers. This program will allow businesses to analyze all of the numbers in the system and quickly figure out where the numbers are from. This feature will allow them to target a very specific audience, which is something that cannot be accomplished with ordinary marketing. The company could send out messages to people in a specific area, which will draw flocks of customers into the store. Even if the person, who receives the message is not interested in what the store has to offer, they will likely know several people who would be. When they tell their friends and family about the store that contacted them, the business will find that their business will substantially increase.

Miscellaneous Mobile Marketing

Businesses can also optimize their website to be mobile friendly. This will allow their customers to keep tabs on what the business is doing and they can even make a purchase, via their phone’s browser. Business are also beginning to see huge results from social media sites, such as Facebook and Twitter. However, a lot of businesses fail to ensure that they regularly update their social media pages. If businesses do not update their pages, no one is going to hassle with trying to access the page on their mobile device. Another option that businesses can use for mobile marketing is through the creation of applications, which are typically referred to as apps. These will allow people to keep up with the business’s special offers and everyone enjoys finding free apps for their new phone.

Businesses can truly run away with the market by participating in mobile marketing. The concept is not hard to understand at all, because everyone will at least look at the mobile ads, which cannot be said about other ads. In addition, all of these tactics can be accomplished with a few clicks of a mouse, so it is not tedious work.

 

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SEO for Mobile Phones

Posted by gina on October 20, 2011   |   Comments Off

Search has found a hot new destination. The destination is none other than your pocket. Yes, the mobile phone in your pocket. No need to go to any cyber café or bring your laptop to search a string online. It can be now easily done from any multimedia mobile phone, more swiftly than from any other devices. Now, one can search from every nook and corner of the world and that to in an incredibly fast speed. The advent of multimedia phone and 3G technology has made it incredibly easy to search anything and browse internet from the mobile phones.

The number of people surfing internet from their mobile phones is growing in an exponential rate and it is expected to only grow for next one or two decades. Now, the time has come for the website or blog owners to target these mobile internet users. No one can ignore this mass as it is really huge; if anyone is doing that, then that would be proved as a blunder in future.

The proven strategy of the SEO can also be handy to target these mobile internet users. SEO is the most efficient strategy to promote a website or blog over the internet. Bloggers and online businessmen are earning millions of revenue, by using the amazing technique of the SEO. Now, they have to do the same thing once again, in a different way to drag multimedia phone users to their website and blog.

There are some reasons, that is why I told, they have to do SEO in an different way. Though, the concept of conventional SEO and SEO for mobile phones is more or less same, but doing the SEO for mobile phones is far more different than the conventional SEO.

First of all, a website has to be redesigned to be compatible with the mobile phones and that is why the whole concept of SEO changes for the mobile phones. The on-page SEO, which is done at the time of making a new website to make the website SEO friendly has to be done at the time of the redesigning the website to make the mobile phone compatible. If one has already designed a mobile phone compatible website ignoring the on-page optimization, then he or she has to make the website, mobile SEO friendly by hiring any expert mobile phone SEO company.

After the on-page optimization, comes the off-page optimization. The mobile phone web space is completely different than the conventional web space. That is why, one has to do off page SEO for the mobile phones, no matter how much off page optimization, he or she has done in the conventional space.

Don’t be complacent that you have done enough SEO in the conventional web space. Now, the time is asking you to repeat your effort and that to with more vigor; so that you can attract more and more mobile phone internet users to your website and add some more flesh to your bottom line.

 

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Mobile Website

Posted by gina on September 23, 2011   |   Comments Off

Since the release of numerous Smart Phones, a lot of mobile websites have been created to  promote and sell different phone models. A lot of people visit these sites every time a new model from a line of mobile phones comes out. That is why if you are planning to create your own mobile phone website, you have to ensure that you incorporate the right innovative marketing solutions since competition is thick. SEO techniques are also helpful in getting the desired traffic you need for a mobile website. You may wonder why traffic is needed to be driven in a mobile website. This is because rankings are actually based on the amount of traffic that is generated through the number of visitors that visit your page.

There are a lot of methods that can be used to know how much traffic your site has driven. This will determine the type of market that visit your site and gauge if they are within the standards of your target clients. Since mobile websites are flourishing all over the internet, you should be able to have a clear knowledge of what you want to promote and how you will promote it. For instance, if you want a new phone model to be announced before its official release, you must make your mobile website catchy to draw more people to visit hence it will be like any other site giving the same information as you do. This will lead your site to rank at the bottom since similar websites have already topped the upper spot.

If you own an online business selling mobile phones and gadgets, your mobile website should have effective marketing strategies to be able to compel customers to buy. Marketing techniques that are efficient can persuade people to buy your products. However, there are some people who simply visit a site to look around. In this case, you may integrate a portion of your website where they can drop in their inquiries. You must give concise and precise answers that will entice them to come back to your mobile website and purchase a product the next time they visit. You can also have clear information in
your mobile website on what you want to convey to make the readability more efficient.

A good marketing strategy will boost the rank of your mobile website. SEO or search engine optimization has been a proven technique to get a website on top of search engine results. If you want your mobile website to be the first shown result whenever a person types in a search box, you must be able to have an SEO driven webpage. You must also make your page direct to the point of what you offer since people are not interested in irrelevant stories away from what they are seeking. In addition, you can add images of the products you are advertising in your mobile website to let people know what types of
phone are available once they purchase a product from you.

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Mobile SEO Services

Posted by gina on September 23, 2011   |   Comments Off

Mobile SEO services are emerging on the marketing landscape and this is assuredly a good thing. Once you have crafted a mobile webpage and have published it, the next step will be to optimize it for the mobile search engines. For those that are new to mobile internet marketing, it would be wise to work with and established mobile SEO service since such a service certainly has the potential to enhance your overall success potential.

In fact, you will definitely want to become involved with mobile internet marketing. It has tremendous benefit in the new landscape that has emerged thanks to the new technology that has become available.

Above all, mobile internet marketing is growing at a rapid pace and this has had a significant impact on the ability to market via mobile internet. This is certainly a good thing for those looking to promote a product or a service. How so? Essentially, the more venues in which you can advertise your wares the greater your potential will be to connect with potential buyers. This really is not different than traditional internet marketing with one tremendous difference: mobile marketing might very well have greater success potential. Why is this? Far more people have access to mobile internet than they do to traditional internet.

Particularly, with quality mobile SEO services, you can tap into this consumer base relatively easily. How could you not? You website will be effectively placed in the search engine rankings to where it would be difficult to miss it. In other words, you could likely find your website on the first page of the search engine results which will assuredly be a great benefit to those that hoping to take advantage of the  needed to see enhanced sales and conversion figures.

However, in order to see such incredible results, you are well advised to work with mobile SEO services which have solid experience with such work. Traditional internet SEO marketing is slightly (or, in some cases, significantly different) than mobile SEO marketing. As such, you would be far better served working with a service that understands the nuances of mobile SEO.

How can you tell if the mobile SEO services you are considering will work effectively? First and foremost, you will want to look towards the history of the service. Has it optimized a great many mobile web pages? Has it worked with high profile clients? Is the company one that is owned or employed by those with a great deal of experiences in the field? All of these questions are vital to ask since they do establish the fact that you would be working with a legitimate service that has the ability to deliver on all promises. Really, why work with a service that is not able to deliver on its promises as far as helping enhance your site’s ranking in the search engines? Stick with those quality mobile SEO services which have experience in the field. They are a much better choice to work with.
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Mobile Search Engines

Posted by gina on September 23, 2011   |   Comments Off

With the rapidly growing and changing technological world, smart phones are quickly becoming a powerful tool for both internet searches and communication. The number of mobile users accessing the web through their mobile phones is increasing at a rapid rate. People are keeping abreast of the advances in technology that smart phones are providing. However, using a mobile phone to search the internet is a bit different from using a personal computer or laptop. The phone’s screen is much smaller and the input device makes entering information rather difficult.

There are several mobile search engines available to the mobile phone users that enable them surf the internet. One of these is the Google Mobile search engine. Once a user lands on the Google Mobile home page, they are directed to click a key tagged ‘Web’ so as to continue with their search. The search results are as the results of the computer search and are based on the standard of universal search. Google Mobile search engine comfortably produces results of maps, news, images and much more depending on the query. Some phones have the facility of speech searches where no typing is involved and this facility is only provided if using Google Mobile.

Another mobile phone internet search engine that users can use is Taptu. This is not as progressive as Google, but it has the advantage of producing most effective results. Taptu provides a preview that quickly loads and this is advantages to the user since they do not need to continue with the search if the preview does not contain the search contents of the query. The search results produced by Taptu also include websites that fit a query called the Touch Friendly Web sites. They optimize the small screen of the phone.

Yahoo! mobile is another search engine available for mobile phones. It offers features that are similar to those of Google Mobile except the speech search. A feature unique to Yahoo! mobile is that it offers suggestions as one types a query. In addition, the user is provided with a list of hot trending topics that are visible on the front page and can easily be accessed. One can set their location using GPS.

The Bing Mobile is another search engine available to mobile phone users that has an inviting interface design that makes searching easier. It provides quick links to maps, weather, movies and direction sites. One can set their location, but not with GPS.

Ask Mobile is another search engine that is not s impressive as the fore mentioned search engines. It is generally referred to as Ask and the front page contains convent quick access links to images, news, local maps and directions. He results are usually easy to navigate.

Competition for the mobile search market is fierce and in United States for example, it accounts for $715 million of the entire advertising market through mobile phones. This is a growing industry and large companies are heavily investing in it. There are many other search engine names including 4info, Any Question Answered and http://www.askmenow.com.

 

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Websites for Mobile Phones

Posted by gina on September 21, 2011   |   Comments Off

Websites are big help in promoting any business, product or service. This is because a website can be accessed by a lot of people from any part of the world. A lot of products are made known since the innovation of the internet that can generate possible profits from prospect clients. Since websites have been proven to aid in the promotion of products or services, mobile phones have been setting up sites for people to see new phone models as well have a brief idea on when these phones will come out. As a matter of fact, it has been projected that mobile phone websites will dominate the internet platform for advertising by 2014.

Since mobile browsing has now become a necessity rather than just a fad like fashion, mobile phones are often times used by the mobile phone users. That is why a lot of websites for mobile phones are created to cater the growing needs of the public. Smart phones have become an instant hit nowadays that people are always on the lookout for new editions and models. To be able to promote a new phone model, mobile phone companies set up websites. If you are a small mobile phone retail store, you can also do the same to promote the phone and your business as well.

In creating websites for mobile phones, you can start by choosing a lay out design for the website. It can be strenuous for users to browse entirely on a mobile phone site therefore you must ensure that all the necessary information is placed on top of the website to have possible customers locate it easily as per their use. As for the content, you will have to make sure that it is highly readable and easy to navigate. You will also have to ensure that the content of the site is full of substance and relevance since rankings are based on the relevance of the entire content. There is no required coding for a mobile phone website however it would be a lot easier if you use XML or XHTML. You must also incorporate the right images you want to show in your mobile phone website. This is necessary for people to know what kind of phone model you are promoting.

If you are able to set up a page that is substantive and contains all essential information, you are sure to provide customers the information they need about a specific mobile phone. It can be very informative to readers and can aid in helping them choose the right phone appropriate for their needs. In addition, websites for mobile phones are flourishing all over the internet where you can get all necessary information about the latest available model. It can have you keep in pace of what’s in and hot in the mobile phone industry. Websites for mobile phones are also a good way of knowing the series of phones launched by companies and local merchants in and around your area.

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Mobile Search

Posted by gina on September 16, 2011   |   Comments Off

Till now, when a person wants to search anything over the web space, he or she generally goes to his PC or laptop to carry out the search; but the scenario is changing rapidly. People don’t have time to go to the PC to search anything and they are requiring the search, anytime and anywhere. So, now most of the people are performing the search from their mobile phones, instead of PC.

Few years back, there was hardly any person, who was searching from their cell phones; but now millions of people round the world are searching their queries from their mobile phones, thanks to the advent of multimedia phones and 3G technology. Though, mobile phones are capable to perform search from the very beginning, but those are not efficient. It was not at all convenient to carry out a search using the mobile phone. Another constraint was the speed of the connection. Most of the mobile phones were primitive 2G technology enabled and it takes a whole lot of time to perform the search with the help of the 2G connection.

The scenario is completely different, as of now. Most of the mobile phones are now 3G compatible and 3G infrastructure is getting ready all over the world in a rapid pace. So, now it is really easy to carry out search over the mobile phones. People are taking the advantage of the changing scenario. Now, there is hardly any people, who are depending upon the PC to search any string.

The new habit of the people to carry out the search has thrown a new challenge on websites and blogs owners. Till now, the website owners and bloggers were just focusing on the people, searching over the PC. Now, they have a new group of people to focus on.

The web space for the mobile phone users is completely different than the web space for the PC or laptop users. The operating system and web browser for mobile phones is completely different than operating system and web browser for the PC. The website which is easily opening in the web browser of the PC, will not at all open in the web browser of the mobile phones.

All the websites of the conventional space has to be redesigned to get compatible with the mobile phone browser. One may has to spend some money to design and publish the mobile version of his or her website, but no one can ignore the huge mass, who are using their cell phone to search anything.

Not only mobile version of the website, but website owners have to do marketing of their websites and blogs from scratch in the mobile web space. If your website has already secured a good position in the conventional search pages, that doesn’t means that, your site will secure a good rank in the mobile search pages. So, you have to do SEO of tour mobile version of your website or blog. Go ahead, make your presence felt in the newly found space.

 

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