Mobile Marketing Advertising

Posted by jose on January 19, 2012   |   Comments Off

Mobile Marketing AdvertisementThe mobile marketing advertising is a new concept of advertising, developed within few years all over the world. It is connected with the adverting through mobile phones as well as other movable equipments.

Mobile marketing advertising is misunderstood as similar to advertising through internet though it has greater impact than the later as it is largely aimed to be executed through mobile phones that have wide spread network than computers of any kind.

This type of advertising had emerged as fast growing medium of advertisement throughout the world though still its share in world advertising is only 1%. The concept of advertising through mobile phones is still not considered to be much reliable as the changing technologies in this sphere are not stable till now. Though mobile phones are going to stay for long but the emergence of various new technologies in this field like wifi hot spot based Smartphones, WiMax hot zone etc. are not going to make it stable. Even then the concept of mobile marketing advertisement has earned fame around the world that award functions are being arranged by several organizations for their better performance.

The manifold increase in the global use of mobile phones than other sources of information technology like televisions, computers and internet had attracted a large number of advertisers to this newly emerged concept. Most of the developed countries like Spain, France, and Japan etc. had experienced the diversion of major potion of advertisements to the mobile phone holders. With the growth of the concept of mobile marketing advertisement the response of the consumers had also grown to a great extent as they had started responding the advisement immediately on receipt. It has become the business of billions of dollars around the world which expected to multiple many times within few years.

The mobile marketing advertising has been developing a variety of types like Mobile Web Banners, Mobile Web Posters, SMS advertising, MMS advertising, mobile videos, full screen insertions, advertising between mobile games, audio advertisements when requested in response to the visual advertisements etc. Certain guidelines have been introduced by several associations relating to this advertising concept like Mobile Marketing Association, Interactive Advertising Bureau etc which are likely to be followed for the betterment of advertising services to the sponsors as well as the advertisers. But these guidelines are not likely to be upgraded as per the changes in the technologies in the mobile phones advertising.

The efficiency in the sphere of mobile marketing advertising can be judged through the responses of the mobile owners to these ads as advertisers are getting their cut at per view or per click from the owner of the products. The more effective the mobile marketing advertisement will be the more will get responses from the mobile owners and the more cut the advertiser will get. And the business of such advertisement is flourishing day by day.

Thus, the new concept of mobile marketing advertising has been increasing its impact effectively as a unique and easy media in the world of advertisement.

 

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Why Mobile Marketing

Posted by ingrid on January 13, 2012   |   Comments Off

Why Mobile MarketingThese days conventional advertising and marketing methods are starting to diminish in their effectiveness. The reasons for this are many, but chief among them are simply time, and saturation. There was a time in America when people read two newspapers in a day — a morning paper and an evening paper. Those days are long gone and will never return as most people today simply do not have the time to read one paper, let alone two. The saturation issue speaks for itself, but for those with a need to delve further please understand this: Each year the business universities churn out thousands of marketing graduates who have been taught that they need to “rise above the clutter”. You can expect that their combined efforts will be as unrelenting as jungle’s drive to cover a patch of clear land, and you can expect to see more of what we already have a surplus of.

Mobile marketing succeeds because it overcomes the problematic issues of time and oversaturation. People bring their mobile devices with them wherever they go. Sooner or later, there will be downtime, and users program themselves to use these gaps in their busy schedules to “catch up” with life by interacting with their mobile devices. As an advertiser or marketer, this is the space you want to occupy. New mobile marketing trends will be driven by the expansion in the growth and use of mobile connected devices. At the present time more than five billion people in the world use mobile phones. This is a far higher figure than the number of personal computers connected to the Internet today. Only recently has the number of “smartphones” in use outpaced the number of so-called “feature phones”. Clearly, the time to enter the mobile marketing arena could never be more advantageous.

Many industry analysts believe that smartphones and other Internet connected mobile devices will soon supplant the personal computer as the dominant computing platform for all of humanity. Because of this the people who have a stake in the changing trends within the advertising industry cannot afford to ignore these important facts:

The United Nations administered International Telecommunications Union has disclosed that more than six trillion text messages were sent in the year 2010, and that by the end of 2012 more than 10 trillion text messages will likely be sent.

Mobile marketing is very simply an accepted marketing strategy in many parts of the world including those nations whose populations just happen to be the most affluent, such as Japan.

In the United States roughly 22% of all households are “mobile only”, which means that there are no phone company lines coming into the home. If you consider that there is no truly effective means to employ traditional telephone company phone lines for marketing purposes, this circumstance is a boon to early adopters.

The 7th Mass Media Takes Its Rightful Place

Mobile communications is now being considered by industry insiders as the world’s 7th “Mass Media” — the other six being: Print, Sound Recording, Film/Cinema, Radio, Television, and the Internet. Mass media is that form of expression which has the capacity to reach a mass audience, and most importantly, an audience that is comprised of people from all classes, and not just a certain elite class of user, and this more than anything else is why mobile marketing matters right now.

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Mms Marketing

Posted by ingridm on January 12, 2012   |   Comments Off

As cell phones and tablet technology begins to move further and further towards something out of a Star Trek episode, more and more users are accessing the Internet with the same machine they make calls on. And as a result of this technology trend a new form of marketing has developed to reach users that are on their phones just as, if not more, often than they’re on their computers. This method is called MMS marketing, or multimedia messaging service marketing.

A company that uses MMS marketing specifically designs advertisements complete with images, text and often with sound and video as well that are meant to be displayed on a smaller, telephone screen. Given the inherent differences in technology you can’t just send the same advertisements to a cell phone as you would to a computer. What you’ll end up with is a garbled or unviewable message, as well as a customer who might be frustrated by trying to view the message. So if you make it simple, straightforward and specifically designed for your customers then you have just the right combination to play a fast, informative ad and get more customers interested in your business offers and products.

You can’t just randomly send your MMS marketing messages to people either. Many clients may not want to receive them, and if they get ads when they’ve expressly asked not to and it eats up their data package you’re going to have the exact opposite effect that your ad was designed to have. So you have to get clients to sign up for these MMS marketing services of their own volition, providing a phone number or email address so that you have a place to direct your marketing. You can put sign up forms in your stores, on your business’s homepage, or really anywhere else that your clients are likely to see them and decide to sign up.

Once you do get your customers to sign up, it’s important that you keep them happy. As such MMS marketing advertisements should include an offer for the recipient as often as you can. Trade-in deals, coupons and “subscriber only” discounts are all good ways of both getting information to your customers and helping peak their curiosity so that they’ll come in and check out your goods even if they decide not to buy in the end.

Lastly, it’s important that you make the MMS marketing as customer friendly as you can. This includes the ability to filter or unsubscribe completely from the marketing ads being sent to their email or phone. A positively inclined customer will want to receive ads, but if they want to stop getting those ads and the process requires a lot of red tape or time spent on the phone then it’s going to make them very negatively inclined towards you. So while they will still be getting your ads, if they want to be unsubscribed then you’re once again having the exact opposite effect you were hoping for.

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SMS Promotions

Posted by ingridm on January 5, 2012   |   Comments Off

SMS promotions are undertaken by many members of the internet marketing industry. Some of the ways that SMs promotions are utilized is in the use of messages that are sent to cell phone subscribers by text. SMS marketing comes under the broad rubric of mobile marketing. Mobile marketing used to consist of any sort of media that customers saw on the move, billboards along the highway for instance.

Modern mobile marketing consists of a great deal more marketing directed toward the individual in the method of cell phones, computers, possible interactive surveys and the like. The use of this type of marketing has increased a thousand fold, as has the use of communication devices like cellphones and laptops. The number of cellphones now outnumber people. The use of SMS or short message marketing is increasingly more prevalent with the general population increase.

An SMS message or Short Message Service is a short message, often a text message that can alert the individuals to certain sales or promotions that the company is offering. Some individuals have to have a payment plan in order to receive these messages, other times they may come as a free service from their carrier. Many people will use these messages to get bargains or to take advantage of “freebies” or special deals that might be offered by marketers at any given point in time.

The use of mobile marketing is a legitimate use of marketing in many parts of the world. Individuals who may not have access to a television or computer may own a cellphone or other communication device, and can accept SMS communications. It may be the only way that the individual can get communications from the world at large.

SMS communications overseas began in Europe, but have since traveled to many parts of the world including Asia and Africa.

Businesses like the use of short codes (typically 5 or 6 numbers) in length because they are less expensive than traditional telephone communications. They can be provided by several carriers, and are typically a good way to get their mesages across to potential buyers. Most of the time SMS messages are sent to cellphones, but that is not the only way to market. Short messages can also be sent to email. This is another method of using the practice.

There are many companies that specialize in the use of short code communication for businesses. They are known in the profession as Gateway Providers. A business that is considering the use of one or more of these providers should be prepared to ask a number of questions, chief of which is: What the cost per message is, and how much they cost to send overseas, if that is their target market. They also need to look at companies that are upfront about their fees, and have no hidden costs in their messaging rate. A potential marketer also needs to find out if their are any minimum usage fees that might be a part of a providers rates.

 

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Mobile Marketing Jobs

Posted by ingrid on January 3, 2012   |   Comments Off

Mobile Marketing CampaignMobile marketing is a fast growing industry and is expected to continue its booming growth into the future. Mobile marketing jobs, as with any market that is newly growing, do not exist yet and need to be carved out of existing jobs in the related fields. People will either move in from related positions by tweaking their designation or will receive special training in order to qualify for and fill in these newly created spots. As this industry continues to mature and the market keeps on developing, more posts will be created providing employment for a greater number of people. Some of these posts will gain greater prominence than others, as they will possess more strategic and creative importance. Consequently, there will be a lot of rivalry between the various companies employing mobile marketing agents to retain the best and the brightest talent for these posts.
In the newly emerging mobile marketing landscape there are four positions that will be made regular positions in the various companies in the near future:

1. Mobile Marketing Strategist
The person who makes crucial tactical decisions in the mobile marketing campaign is called the Mobile Marketing Strategist. This person is in fact the project manager and needs to have in-depth knowledge about the workings of the marketplace and proper implementation of the mobile marketing strategy. This person must not only make recommendations bit should also have expertise to know the feasibility of the recommendations as well as the ability to guide the client throughout the entire procedure. Ability to guide the client towards the best application development as well as selecting vendor engagement options for the campaign is a must for this position. Ability to process large amount of industry and market data into feasible recommendation and to possess robust market research skills is also expected from a mobile marketing strategist.
2. Mobile Application Developer
The various applications for the mobile platform on which the campaign is to be deployed is developed by the Mobile Application Developer. The developer should be familiar with the two basic types of mobile application development. The first type is the conversion of an existing application such as those web based applications to be used through a computer into an application that can be used through a mobile phone. The second type is the development of a new application to be used solely through a mobile phone for mobile marketing campaign other advertising purposes.
3. Social Media Manager
The person entrusted with the job of managing the day-to-day operations of any mobile marketing campaign is the Social Media Manager. This person is to make sure that the directions given by the strategist for conducting the campaign is properly followed.

4. Media Buyer
The Media Buyer holds the crucial responsibility of buying advertisements on an already existing mobile network containing keywords that will be relevant and engaging to the consumer.
The mobile marketing jobs will become more commonplace as the market matures but consequently the qualification sought will be higher. So now is the right time to join this emerging sector.

 

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The Future of Mobile Marketing

Posted by ingrid on January 3, 2012   |   Comments Off

The future of mobile marketing Mobile marketing is a business that is becoming more relevant and more advanced as the days roll by. The future of mobile marketing is beginning to look up and is starting to take flight. Mobile marketing is beginning to take over how marketing is done across the globe. There are many new technologies out there that is allowing for this to happen. As this technology becomes more advanced and we learn more about how it works, there will be no limits to what mobile marketing will be capable of.

Mobile marketing is a way for every business to market their company. It allows them to connect and interact with each individual customer. This has not been able to be done before. Yes they can mail you items in mail but having things sent to your personal mobile device, makes the person feel like it is customized just for them. That is a great leap in marketing strategies.

One of the technologies that have introduced mobile marketing is with barcodes. On a lot of items now come with barcodes on them that smartphones can scan. These barcodes can take you directly to an app download, a website, or just more information on that particular company or businesses. This type of marketing is very popular among consumers. It lets them interact with a rather new technology and receive information in a new way. The public loves the concept of having the ability to scan the barcodes right from their smartphones that can take them directly to the information that they want to obtain. The way barcodes will be used will grow over time as more company’s adopt this type of marketing and it is catching on rather quickly in the mobile marketing world. It can lead to further advancements with what the barcodes are used for and how they are used as well.

One other type of mobile marketing that has stirred up buzz around the mobile marketing industry and consumers alike is NFC otherwise known as Near Field Communication. Near Field Communication allows smartphones to be able to communicate with other sources of technology when they are in the range to be able to detect that other item. The way that this type of marketing can be effective is because a company can put their posters up that are NFC enabled and a consumer can come up and interact with that poster and get what that particular company is offering whether it is; coupons, tickets or allow payments it will all make life a bit more convenient and improve the marketing efficiency for companies at the same time.

The future of mobile marketing is only growing the advancements in technology will allow for this. The way that mobile marketing is presenting itself with consumers is something that couldn’t even be fathomed before. But it is here now and it is definitely here to stay. It will only grow more rapidly with time. The one thing that will determine how far this technology will go is how more advanced the mobile smartphones will become.

 

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Mobile Marketers

Posted by jose on December 29, 2011   |   Comments Off

Mobile MarketersIn order to stretch the reach of your company and business, you need to create different forms of marketing. In the last few years there have been an uptick in different kinds, including social and mobile based marketing. Mobile marketing is advertisement and information that reaches individuals via their cell phones and other mobile devices. This is an excellent way to increase your profit shares and bring in a larger bottom line. Although there are several different methods for creating mobile marketing, you may find some work better for you. Testing out the different forms of advertisement for your company is a good way to expand on the marketing you are currently performing.

To start, you are able to share your business information with individuals via a text message. Although some may find this annoying to receive a text message from a company, you are able to make it worth their wild. When an individual or client purchases a service or good from, generally you request a wide range of information, including their cell phone number. When requesting the number, make sure to ask if it is alright to send them text messages with updates and other special offers from your company. Some individuals are going to say yes to this, while others say no. Respect the answers to this, so the individuals you text message are not going to become upset when you message them. Over the mobile phone you are able to send special deals, available only through the text message code. This may be a percentage off a new purchase or an extra perk if they buy something from your company in a set amount of time. Performing this method of mobile marketing is a great way to increase business and show your long time clients you care about them, by giving them offers not available to other individuals.

With mobile devices it is possible to market to clients and other individuals via adds. Although you can’t just call or text adds to perfect strangers, it is possible to have the adds appear on their mobile phones, when then launch applications. These apps generally have adds attached to them, so you are able to target your specific demographic (such as a general age group, gender or race) and make sure the adds appear on applications most likely to be downloaded by these individuals. This ensure you are not wasting your marketing funds, as the adds are only visible to people who are most likely going to be interested in your service. This is a fantastic way to send out adds without the individuals thinking much of it. This is because the adds appear on the sides or tops of an application, and is not in the way of the content. Plus the adds rarely interrupt their application, so they do not become aggravated with the adds you are creating. As long as you focus on your target demographic, you are able to improve your overall market share thanks to mobile marketers.

 

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Advertising SMS

Posted by ingridm on December 28, 2011   |   Comments Off

The telecom boom is not only changing the way people communicate with each other but is also reshaping the terrain of the advertisement world. Even a few years back the cell phone was seen just as a fancy gadget of basic communication, but now it is providing new avenues of revenue generation for a wide array of industries. One sector seeing a boom in business because of its efficient and cost-effective business model is the advertising industry. The probability of a recipient not reading an advertisement SMS is very low, and this effectiveness gives SMS advertising an edge over other forms of advertisements.

SMS advertisement services can generally be divided into three types: those that emphasize the pull aspect of the advertisement, those that focus on the push marketing, and those that are sent to more general audiences. SMS advertising can also be used for cross media advertising since the SMS code is short and easy to remember, allowing companies to advertise through print media or radio stations as well.

SMS advertisement has many advantages over conventional advertisements. Here are eight such examples:

(1) SMS advertisement allows a great level of personalization between recipients. The customers become aware of the various products that a company offers as well as the services it provides since they receive the SMS advertisements directly on their mobile phones. Current television commercials simply cannot compete with this level of personalization.

(2) SMS advertising has the ability to deliver information instantaneously to the potential customers. The advertiser does not have to wait long for the advertisement to be produced and broadcast.

(3) The cost of an advertisement increases as the number of recipients goes up. SMS advertisement is much more profitable for advertisers than traditional methods because permission is required from the recipient before they can be put on the mailing list. This means that only customers who are already interested in receiving the ads will receive them, which means in turn that fewer people will ignore the ads.

(4) Text messages sent for advertisement are short and specific. In today’s fast and competitive world, text messages containing only 160 characters are the most efficient and to the point means of advertisement.

(5) Sending text messages is extremely cheap. Other forms of advertisement can cost thousands and thousands of dollars, but SMS typically does not cost more than a penny per recipient.

(6) This is a very interactive medium and the potential buyers can respond to the advertisement SMS whenever they want. Thus it is one of the most engaging media that is available today.

(7) Text message advertisement possesses a powerful database consisting of the prospective buyers’ contact information.

(8) SMS advertisements are both cutting-edge and user friendly compared to other means of advertisement.

If you are a business owner, you should try to make SMS advertising part of your business plan.

It could give you the competitive edge over your completion. Because in today’s market a business needs to take advantage of any and all opportunities

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Mobile Marketing Research

Posted by ingridm on December 22, 2011   |   Comments Off

With the technological advancement of many devices today, many people are relying on these devices to help with their everyday living. A person does not have to stand in line now to pay or bill. They do not even have to stand in line to purchase items. All of these things are made possible by using the internet. Whether they are using the internet on a desktop or even on their cell phone, they can make all of these things possible. But while the era of the mobile phone age was booming, another part of the communications was in need of a spark.

For many years now, companies have relied on giving their customers surveys. This is a way for them to be able to see what is liked about their products as well as other products that are out on the market. But with people having so little time with being able to participate, the companies had to come up with a solution. The solution that they came up with was to use the growth in mobile technology to their advantage. Hence, marketing mobile research was created in established, answering their needs.

The marketing research industry created this form of communication because it was hard to reach out the community like in the past due to the use of mobility allowing the consumer base the ability to perform everyday functions with the need to go to certain places anymore. The researchers decided that they needed to come up with a unique plan to win over the consumers. They did this by using the growth of Smartphone’s and PDA’s to their advantage. One of the positive factors about using this method is that the researcher does not have to depend on place and time. In the past, the researchers had to give their surveys to a certain market at a certain time. Now, with the mobile devices, they do not have to do this.

There are four methods that can be used in doing the mobile survey. The first method is the independent push study where you do not need context. This study can be in the form of an SMS message or and MMS message. The next method that the researchers can use is called the push study with context. The researcher bases their need for feedback based on the location of the respondent. The third method is called the context pull studies where advertisers put a number on something like a receipt where the participants call in their selves to do the survey. The final method is the pull studies that have no relation to market research. When dealing with mobile marketing research, you will be dealing with the independent push study.

No matter what survey you happen to be a part of, they all have the same agenda. And that is to know the feedback of the person or group that they are surveying. With the increasing fast design of the mobile industry, the respondent will see more and more surveys coming to them through their cell phones or PDA’s in the future. Hopefully the data collected will help the many respondents participation in the future.

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Mobile Coupons

Posted by ingrid on December 19, 2011   |   Comments Off

Mobile CouponsAlthough it is hard to believe, in 1888 one of the most famous beverages today, Coca Cola, was nothing more than a barely know tonic. It took one man, Asa Candler, and his unique way of advertising to increase the reputation of this soda.

One has to admit that receiving products for free is not something that can be easily refused, so Candler implemented this strategy and started distributing free coupons to be exchange for glasses of soda. His success can easily be seen today, so his method of marketing was quickly picked up by other companies as well. Today coupons can be found nearly everywhere, newspaper, magazines, the Internet, even on your mobile phone, and they promote the widest range of products ranging from breakfast cereals to entertainment shows and all the way to hotel reservations.

Mobile Coupons can be distributed for different marketing reasons. They can make you aware of a new product that the company would like you to try, or they increase sales by presenting you with a two-for-one offer. Everything is done to attract new customers or just to maintain the loyalty of the ones they already have. Of course mobile coupons come in a wide variety as well. There are the ones that offer you free products, others that encourage you to purchase more than one of the same type, the so called self-destruct coupons that have more than one offer from which the consumers have to pick one, or even ones that invite you to sweepstakes.
Unlike normal coupons, mobile coupons are a little bit trickier. This is because customers have to give their permission in order to receive these offers and even then, if the agreement only includes one particular campaign, any other offers sent to the consumer outside it, needs to be accepted separately.

Another difficulty regarding coupons is making them as clear as possible in a very small amount of words. Considering that a SMS only supports around 190 characters, the companies have to make the coupon message as short and precise as possible without sacrificing important information such as expiry date, redemption method and location availability, in order to make it more agreeable. It is true that the solution to such a problem would be to send an MMS instead, but that would require higher costs that not all companies are willing to pay. You can get mobile coupons while you shop at the store, many stores today will ask your cell phone number and while you shop they might flash a coupon on to your phone in the hope that you will buy the product.

One of the greatest advantages of mobile coupons is that, even after they expire, due to the rate of the mobile usage they encourage purchase of products at later dates and even though, according to a recent study, consumers are still reluctant in using these mobile coupons, there is a prediction that in the next couple of years their usage will increase to 16.5% of all mobile phone users.

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